New York Times describes marketing strategies as “the art of telling stories so enthralling that people lose track of their wallets.” Many people mistake marketing to be a mere process of convincing consumers to buy your product and make sales. But marketing is way more than that. One of the […]
Read Time : 5 Minutes
Don’ts of affiliate marketing which you need to avoid
Affiliate marketing is no more a passive marketing technique. It has turned into a popular tactic to generate leads and drive sales. And if we look at the stats, affiliate marketing prevalence is only going to increase in future. A person who earns commission for marketing another person’s or company’s […]
Read Time : 6 Minutes
How to Use Webinars to Generate Leads?
As physical gatherings became impossible for many months, 2020 has seen a tremendous upsurge in webinars. I’m certain that almost every reader of this article must’ve registered for at least a couple of webinars this year. And I’m sure that you must have left some webinars halfway or might have […]
Read Time : 5 Minutes
Top 5 Ways to Target Right People with Lead Generation Strategies
Wide virtual reach is good and all but what’s the point if you can’t convert your visitors into buyers? You may have thousands of visitors but if that’s not corresponded with your conversion rate, such traffic is basically useless. Thus, arises the need for target lead generation. Lead generation– simply […]
Read Time : 6 Minutes
5 Common Web Design Mistakes to Avoid
A sound web design lies at the heart of effective digital marketing. As a matter of fact, web design mistakes go hand-in-hand. Be it through some paid advertisement or organic search result, your website is where your prospects land. Thus, the quality of your website determines the success of your […]
Read Time : 5 Minutes
Top 7 Strategies for Strong Outbound Marketing
TV commercials, advertising through radio-broadcasting, ads in print media (like newspapers, magazines, flyers, brochures, catalogs, etc), trade shows, cold calls, email marketing— these outbound marketing strategies have existed for long and continue to be effective in generating leads. Simply put, outbound marketing is when a business initiates communication with its […]
Read Time : 5 Minutes
An ultimate guide for EAT SEO
Search engine optimization is a crucial branch of digital marketing that aims at increasing online traffic for businesses so as to help them generate more leads and improve their conversion rate. Organic virtual reach is considered better than the paid one because internet users tend to go for the former. […]
Read Time : 5 Minutes
Reasons to hire a digital marketing agency
First, let’s try to understand. Why taking a DIY route on digital marketing a bad idea? Digital marketing is a sum of numerous complex tasks which requires way more than amateur knowledge. Digital marketing consists of- Search Engine Optimization (SEO) Online advertising Content marketing Email marketing Mobile marketing Paid search […]
Read Time : 5 Minutes
Everything to know about Google Local Pack
When we talk about the internet, we focus more on its global nature while the fact is most of the online searches are run with local intent. Effective digital marketing is not only crucial for a global reach but also for a local one. In fact, for businesses that are […]
Read Time : 5 Minutes
How content can help you to generate leads
Content is the king! This must not sound very unheard of. Content is considered the king of digital marketing. It is like a building block of marketing. Even while doing SEO, content gets special attention because it majorly influences your Google rankings. What is content and why is it important? […]
Read Time : 8 Minutes
10 Important SEO Trends You Need to Know for 2021
With the year ending, it’s time for businesses to put in place their digital marketing and SEO strategies for the new year. Business owners and marketers are anxiety ridden for what 2021 has in store. To help you buckle up, we have put together a list of SEO trends that […]
Read Time : 6 Minutes
Why does your business need quality backlinks?
Backlinks (or what you may call inbound links/incoming links) are created when one website links to another. For example, if a website (A) incorporates a link in their content that leads to another website (B), that means B has a quality backlink from A. Why are backlinks important in SEO? […]
Read Time : 5 Minutes
How to Prepare Your Site for the Google Core Web Vitals Update?
Google has announced that Core Web Vitals, combined with UX-related signals will become ranking signals in the May 2021 update. This early announcement has left us ample time. In this article, we will talk about how you can prepare your website for the Google Core Web Vitals Update. The objective […]
Read Time : 6 Minutes
How Can You Enhance the Quality of Your Content?
Like search engine optimization, online advertising, social media marketing, and the likes, content is an integral part of digital marketing. The quality of content substantially determines the command of your digital marketing and advertising campaigns. Digital marketing is a set of complex elements that are intricately interlinked. Indeed, a vast […]
Read Time : 4 Minutes
Some Basic Ways to Make a Responsive Web Design
Having a responsive website is one of the main concerns of digital marketing. The more responsive your website is, the better it will be for your business in many ways– it will enhance your search engine optimization and ultimately improve your sales funnel. If you’re wondering… What a responsive website […]
