Backlinks (or what you may call inbound links/incoming links) are created when one website links to another. For example, if a website (A) incorporates a link in their content that leads to another website (B), that means B has a quality backlink from A.
Why are backlinks important in SEO?
Continuing the example above, A incorporating an external link to B shows that it trusts B’s content enough to refer its visitors to that website. This represents “vote of confidence” and signals Google a site (A in this case) is vouching for another site’s (B in this case) content.
When you gain backlinks from trusted and reputed sites, it tells Google that your website is worth linking to and thus worth giving visibility boost. It’s simply because Google’s intention is to provide its users with the most relevant and credible content. When it sees your website being corroborated by other websites, it understands that your content is not only good but also authentic and reliable— and hence it gives you a higher Google ranking.
Backlinks are one of the key factors determining Google SERP ranking.
Why does your business need quality backlinks?
Merely having backlinks is not all. Not all backlinks are treated equally. A backlink is not a constant unit. One backlink may have more weightage than the other and vice versa. In fact, if you have backlinks from spam sites or those which violate Google’s guidelines, it can even have a detrimental effect on your Google ranking. Thus, it is essential to make sure that your website has only quality backlinks– i.e. it has backlinks only from those websites which are authentic, credible and follow Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) criteria.
Those websites which even manage to get simply mentioned by highly reputed websites generally see a significant boost in their online traffic. Then, think about how beneficial it can be for your website to earn a backlink from such sites.
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What type of backlink is the most desirable?
Earning a backlink from a highly reputed and trustworthy website within your industry would be the best backlink scenario. It not only helps you gain more followers, it also helps you gain a ranking boost on Google. This is because it tells Google that your content is high in authenticity and quality. Thus, Google gives your website more visibility so as to improve its users’ search experience.
What type of backlink should be avoided?
Backlinks from spammy websites or those which violate Google’s webmaster guidelines can have a detrimental effect on your Google ranking. No matter how great the number of your backlinks is, if it is low quality, spammy websites, you will be penalized by Google.
Thus, it is important to identify offending backlinks and get rid from them.
How to get rid of bad backlinks?
Once you have identified such links, have your webmaster remove those links. And to make sure that you don’t receive backlinks from such websites, you can use tools like Google’s Disavow where you’ll have to submit a text file containing the linking pages or domains that you don’t want to have backlinks from via Google Search Console.
However, it takes about 48 hours for Google bot to take a notice of your request and even longer to process it.
Apart from that, keep checking your backlink profile regularly to make sure there are no backlinks from any offending websites.
How to receive quality backlinks?
Quality link building is essential for search engine optimization.
However, there is no overnight process that can help you organically receive quality links. It all comes down to broadly 2 things-
● Creating high quality content
It’s a given that creating quality content is paramount for SEO. And if you want to receive quality backlinks, you need to put extra efforts into it. There is no set way to do it but for example, if your website provides a unique perspective on a given topic or an unparalleled level of expertised content– it can help you gain quality backlinks.
● Ensuring higher visibility
Creating quality content is one aspect of ensuring higher visibility. To have good websites incorporate external links to your site, it is important to have a higher visibility. This requires putting extra efforts into making your content seen like joining relevant forums, social media promotion, etc.
With a quality content and higher visibility, you are likely to get some quality backlinks.
To sum up, only having a great number of backlinks is not enough for your website. It’s quality above quantity here. A 100 of backlinks might not give your business website the boost that just 5 backlinks can if those are superior in quality– i.e. if those are trustworthy and reputed websites. It is also crucial to make sure that you don’t have backlinks from infamous spammy websites– and if you do, make sure to get rid of them by using tools like Google Disavow and by continually checking your backlink profile.
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