TV commercials, advertising through radio-broadcasting, ads in print media (like newspapers, magazines, flyers, brochures, catalogs, etc), trade shows, cold calls, email marketing— these outbound marketing strategies have existed for long and continue to be effective in generating leads.
Simply put, outbound marketing is when a business initiates communication with its audience and sends out messages.
Although with SEO, blogs, viral videos, paid search ads and so on, inbound marketing has become more prevalent nowadays. But marketing void of outbound marketing can’t yield much. For best returns on marketing, inbound and outbound marketing should go hand-in-hand.
For one, brand awareness is largely dependent upon outbound marketing. It can help you reach the potential leads and create demand for your brand. Thus, outbound marketing is pertinent for any business.
In this article, we will talk about ways you can improve your outbound marketing.
Top 7 strategies for strong outbound marketing
1. Social media advertising
From teenagers to old timers, everyone’s on social media. In the beginning of this year, there were over 3.80 billion social media accounts and the number is only increasing. This makes social media a great advertisement platform. Along with being highly effective, social media marketing is pocket friendly.
Using social media as your outbound marketing strategy can be proven really effective. However, it is crucial to understand which channel would be best suited for your outbound marketing. For example, if you are looking for a cost-effective outbound marketing solution, you can go for Facebook as its pay-per-click charges are very low. While if you’re looking for effective B2B advertisement, LinkedIn is the place.
2. Boost posts on social media
Boosting a post is different from making an advertisement post. Boosting a post simply increases its visibility. A boosted post will not appear as an advertisement but as a post and hence is likely to get more attention. When you have a post that is doing really well in terms of likes, comments and shares, it is particularly useful to boost such posts.
3. Pay-per-click advertisement
As the name suggests, pay-per-click is an advertisement model where a publisher posts your ad and you have to pay only when someone visits your landing page by clicking on it. This being the reason, PPC is cost effective and even if your ad fails, you won’t end up with a big loss.
Do the required research, create an effective PPC a advertisement and check click fraud to ensure a successful PPC advertising campaign.
4. Email marketing
Marketing and advertising through email is an old yet effective digital marketing strategy. Although, people don’t really want to receive unsolicited emails but if you really have something to offer that can add value for them, this strategy may turn out really well.
Make it a point to create professional emails with engaging subject and content. Giving away discounts in emails can also be really beneficial because of course– who doesn’t want discounts?
5. Cold calling
Cold calling or outbound calling generally have negative connotations attached to it. And honestly, it gets a bit annoying (heck, it gets super annoying!) but cold calling is a necessary evil of outbound marketing.
To get the best out of it, put quality over quantity. Point being, don’t look for a big list of contacts. Instead, research and narrow down your list to only those prospects that you think would be genuinely interested in your product or service. This will save unnecessary burden and help you convert more.
6. Trade shows
Trade shows have existed for a long time and still continue to carry the charm. It’s a great platform for both B2B and B2C marketing. If you want to stay in the front lines of your industry, make it a point to have some representation in at least one famous trade show. Along with promoting your business, there you can also get information about your potential customers.
7. Print ads and radio broadcasting
With the emergence of digital marketing, these trends have shrunken drastically. However, advertising through print media and radio broadcasting hasn’t gone entirely extinct. It’s because in particular scenarios, these tactics continue to be effective till date.
For small businesses that are seeking to expand their local reach, going for a printed ad or radio broadcasting may be a great idea. On top of that, these mediums are high pocket friendly.
Despite inbound marketing getting increasingly popular, the importance of outbound marketing continues to be. A successful marketing strategy requires soundness of both inbound and outbound marketing. By putting social media, PPC ads, email marketing, cold calling, trade shows, print media and radio broadcasting to right use, you can ensure strong outbound marketing.
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