Pinterest is no more just a platform to find cool pictures. It carries terrific potential for digital marketing.
A picture is worth more than a thousand words.
I’m sure this must not sound unheard of. Along with being a famous quote, it is actually very true psychologically. Pictures can evoke crazy amounts of emotion within seconds. Think about how it can add to your digital marketing!
Marketing and advertising on Pinterest is super beneficial for businesses selling products and services that are visual. Pinterest users, famously called ‘Pinner’s come on Pinterest to find particular sorts of images. This helps you not only market your brand content but pinner’s would also find your content useful.
Pinner’s come to this visual discovery engine seeking for a number of things like a perfect destination, interior design for their drawing room, make-up ideas and so on. And here they find not only their visual solutions but also suitable services and products.
If you haven’t exploited Pinterest digital marketing potential yet, it’s time you do it now. Wondering how to do that? Read along.
Top 7 Ways to Use Pinterest as Marketing Tool
1. Captivating content
Once you have set up a Pinterest account for your business, the first thing to do is create and post captivating content. This means not only that your content has to be visually delighting, it should also be high in quality and relevant. As most of the pinner’s are mobile users, go for 2:3 aspect ratio. Add an enticing headline and descriptive copy that make your customers want to learn more. Do not forget to incorporate your brand logo in the image.
2. Pin more
Pins are like bookmarks on Pinterest. Pinner’s pin images to save the idea that they love. Make it a point to pin at least one image every day. It is better than filling up the board at once and it allows you to reach a wider audience. Pin images that exhibit your ideas and products and link them back to your website. Use video pins. Schedule your posting for that time of day when the most of your target audience is online.
3. Use Pinterest boards
Using boards on Pinterest can be a really effective way of connecting with pinner’s. Pin photos and videos of your customers using your product or services. You can also pin relevant tutorials and DIY content. For example, if you are representing a travel agency, make different boards for different destinations. You can pin photos and videos of those destinations along with exhibiting your services. Encouraging influencers and loggers to create corresponding content can also be a great idea.
4. SEO and Pinterest
Pinterest is a visual search engine and it apparently requires some keywords to search for a particular content. Thus, it is important to optimize your board, pin names and descriptions for Pinterest SEO. Do not forget to employ relevant keywords in your hashtags.
5. Have an effective content strategy in place
Pinterest as a marketing tool can be especially beneficial for small businesses as most of the searches on Pinterest are not branded. Given that, with effective SEO and content strategy in place, chances of small brands gaining visibility are higher. To ensure that you achieve your marketing objectives– you should create, post and pin content with the aim of taking your prospects through the marketing funnel. On Pinterest, go with the mind to improve your conversion rate and not merely brand awareness.
6. Pinterest ads
On Pinterest, you can target ads around keywords, interests, location, age, and other demographics of pinner’s to get the most of it. Effective audience targeting will help you engage better with your potential and existing customers.
7. Make it easy to buy from you
Shorter the buying process, higher the chances of conversion. You can make it quick and simple to buy from you through following ways-
- Link your pins to respective product pages and facilitate instant buying.
- Have a board specifically dedicated to your products/services with active links.
- Name your pins smartly. E.g. ‘Shop the Look’ pin is used for fashion items, home decor, and the likes– and it is really effective.
Having a business account on Pinterest can help you improve your conversion rate also because business profiles now have ‘Shop Tab’ which let interested customers buy from them easily.
Visual media can leave strong impressions and thus have been used as a digital marketing tool for long. Being a visual discovery engine, Pinterest possesses great marketing potential. Create engaging content, pin consistently, optimize for SEO, use Pinterest ads and do all this strategically with the aim of improving your sales funnel to get the best from Pinterest marketing.
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