What is WhatsApp’s New Privacy Policy?

What’s all this fuss about WhatsApp? The messaging app giant has recently updated its privacy policy and people can’t stop talking about it. What does WhatsApp’s new privacy policy say? Why are people uninstalling the app? Why the market share for apps like Signal and Telegram is increasing? Today we […]

Share Data or Delete Account- WhatsApp Privacy Policy Update

Have you received an ‘in-app’ notification from WhatsApp regarding its privacy policies? Are you wondering what that is? Here is what you need to know before accepting the new WhatsApp Privacy Policy. WhatsApp has updated its privacy policy and it has shaken the internet. This update is predicted to leave […]

Top 5 Artificial Intelligence Trends For 2021

Machines and software demonstrating natural intelligence have existed from long now. So much to that Artificial Intelligence has become a part of almost every person’s life. There is virtually not sector that hasn’t been swayed by AI technology in some or the other way. Data, robotics, and the Internet of […]

How to Design Better Landing Page for Websites?

A landing page is a crucial part of any outbound or digital marketing campaign. It greatly determines the success of your advertising and marketing efforts. It is the webpage where your visitor first arrives when he/she lands on your website. Therefore, online businesses need to optimize their landing pages. To […]

What do Local Citations Mean For SEO?

Usually, when we think about the internet, we mainly consider its global aspect. While the fact remains that most internet searchers come looking for solutions to their local queries. Therefore, Local SEO for businesses has become really important. If you’re looking for factors that impact local reach, we have one […]

Do You Know About Negative SEO Strategy?

Just like there are two sides to a coin, there exists ‘negative’ SEO strategy as well. Unfortunately, digital market is a world as full of unethical practices. If you aren’t familiar with what’s negative SEO strategy, read this article and find out. Even if you are hearing of the term […]

What Are The Ways to Measure Website Performance Using KPIs?

As a key function, performance measurement is a crucial aspect of digital marketing. If you don’t monitor your campaign’s performance, you will never be able to find the problems and rectify them. So, for our today’s agenda, we’re going to talk about how you can measure website performance using KPIs. […]

15 Search Engines You Can Use Instead of Google

Though it may sound surprising but there are over 140 search engines available over the internet globally. It’s just that Google ridiculously dominates the market share in this field. In fact, it may come as a surprise to some that Google isn’t the only search engine. In fact, I can […]

5 Best Ways to Use Google Trends for SEO

To help digital marketers, Google introduced a tool known as Google Trends that tells about the popularity of specific searches on Google and YouTube through a range of data and graphs. Want to learn the best ways to use Google Trends for SEO? Read and find out. Billions of internet […]

Why Inbound Marketing has more Importance than before in 2021?

A perfect marketing model comprises a perfect balance of outbound and inbound marketing. However, most of the outbound marketing efforts are aimed at improving inbound traffic. Therefore, digital marketing is becoming more significant than ever. In this article, you will find out why inbound marketing has more importance than before […]

What are the Ways to Choose Right Keywords for SEO?

For online businesses, it is of paramount importance to maintain a higher search engine ranking and visibility. And it is not only about appearing in top search results. It is equally important to develop such reach organically. If you are seeking to improve your virtual reach and visibility on search […]

Top 5 Tips for Writing Alt Tags for Images

Popularly known as ‘Alt Tag’, Alt Attribute or Alt Description is an HTML attribute and is essential for image optimization. Since images have become an essential part of search engine marketing, it is important to know how to write effective Alt Tags. In this article, you will learn the top […]

Top 7 Google AdSense Trends to watch in 2021

Organic reach is important but hard to attain. This being the reason, businesses give paid advertising some space in their digital marketing program. Not only PPC is a cost-effective online advertising model for advertisers– but it also opens the door for content creators to earn a few bucks. Thus, many […]

What are the 5 P’s of Successful Digital Marketing

Product, Price, Promotion, Place, and People—if you have ever studied marketing theoretically, you must be familiar with these key elements of marketing. And if you haven’t, don’t worry! The concept is considerably simple, logical, and comprehensible. However, there are many guides over the internet but they greatly complicate the whole […]

The 10 Most Popular Search Engines in the World

Yes, there are search engines other than Google. In fact, there are more than 140 search engines across the internet. Although, most of the SEO and digital marketing efforts revolve around Google but completely neglecting other search platforms is a mistake. Different countries/regions have different popular search platforms. You could […]