Though it may sound surprising but there are over 140 search engines available over the internet globally. It’s just that Google ridiculously dominates the market share in this field. In fact, it may come as a surprise to some that Google isn’t the only search engine. In fact, I can list about 15 search engines that you can use instead of Google.

Google has become a generonym for search engine. To put in simple words, this software brand has become the defining term for the whole concept of search engines itself. This is apparent with the fact how Google is used as a verb for the act of looking something up on internet. Just like you’d google a place before going there.

Search Engines

In fact, when it comes to digital marketing or search engine marketing, most of the strategies revolve around Google.

Though not as famous, there are many other good search engines available that can substitute Google. All of these platforms have something unique to provide. Look at the options below and find which alternative suits you best.

15 search engine substitutes for Google

#1. Bing

Globally, Bing is the second most famous search engine after Google. Users find its image and video search way better than Google’s. It also provides more autocomplete options and makes search experience more meaningful. Moreover, its rewards program lets you earn points while searching which you can later redeem at Microsoft or Window stores.

#2. Yandex

Yandex is most popular in Russia and other Russian speaking countries like Belarus, Kazakhstan, Turkey, and Ukraine. This local search engine is a great option if you want a perspective outside of US. It is easy to use and provides useful tools like Maps API, ClickHouse, CatBoost, etc.

#3. CC Search

This search engine should be your go-to if you’re looking for copyright free content. You can get free images, music, videos, etc. on CC Search for your blogs or videos. Thus, there’d be no fear of an angry artist coming after you.

#4. Swisscows

If privacy is your concern, Swisscows can be great option. Unlike Google, it does not collect or track user data. Regardless, it can answer questions with surprising accuracy.

#5. DuckDuckGo

This internet search software also doesn’t store any personal information of its users. Therefore, if you want to keep your browsing habits and information private, DuckDuckGo can be a great option.

#6. StartPage

For those who like Google results but are concerned for their privacy, StartPage is just the solution. It takes answers from Google but doesn’t store or track your data. Moreover, it provides URL generator, a proxy service, and HTTPS support.

#7. Search Encrypt

To keep your search private, Search Encrypt uses local encryption. Its combination of encryption methods helps keep your search so private that even if someone has a local access to your computer, they won’t be able to get their hands on it.

#8. Gibiru

This software allows you to search queries on internet anonymously without leaving any trace if your search activities. Moreover, Gibiru is said to be faster than NSA search engines.

#9. OneSearch

This is another privacy focused search engine. OneSearch promises to maintain users’ privacy by not tracking through cookies, no retargeting or personal profiling. Moreover, it won’t share your data with advertisers or store your search history. Plus search terms are encrypted and it provides unbiased results.


The search result­­s on are linked to thousands of wikis over the internet. Thus, if you’re looking for Wikipedia-type, community-led information, is just the tool.

#11. Broadreader

The search results provided by Broadreader come from a vast variety of online forums and message boards. Therefore, it is a perfect option to find online forums and message boards for the subjects you are interested in.

#12. giveWater

giveWater is a “social impact search engine” as it describes itself. It aims to bring into light the issue of poor quality of water and ineffectiveness of sanitation in developing countries.

#13. Ecosia

Ecosia is another great option if you’re looking for a search engine doing social good. This is one environmental friendly search engine that plants tree with its revenue. In fact, Google does cause quite a bit of CO2 production. Thus, by using Ecosia nature-lovers can have a guilt-free and positive search experience.

#14. Yahoo

Yahoo! is another search engine on the list. The company started great but things eventually went downhill for Yahoo. However, it still has about 3.39% share in the global search engine market (which might sound too low but it is still a considerably big portion when compared with other search engines.) Yahoo! is currently powered by Microsoft’s Bing. And it is popularly used by many as an alternative for Google.

#15. Internet Archive

Calling it a search engine is again challengeable but just like other search engines, you find almost anything here. It is a vast library with a great variety of documented material, millions of free videos, books, music, software, and so on! Not to mention it is famous for researching old websites.


Google is so famous a search engine that we almost forget there are above 140 search engines over the internet. Even majority of the online businesses are busy impressing Google’s algorithm with their digital marketing and SEO efforts. However, internet has many great (at times even better) options to offer instead of Google. In fact, you’d be surprised to discover how unique some of these search engines are. With the list above, you can learn about best 15 alternatives of Google and get more out of the World Wide Web.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.