If you are a WhatsApp user, you must have received this notification in your app by now.
The application software has updated its terms & policies more than once since it was developed. But all these were coped with and forgotten. However, the recent policy has created so much sensation in the digital world.
It has created such an outrage among the WhatsApp users that people are deleting their accounts. Further, market share for substitute software applications like Signal and Telegram has jacked up suddenly over the last week.
The new policy is predicted to have a great influence on the digital communication system of some countries. Like India, Brazil, USA, Indonesia, and Mexico where WhatsApp is used widely. Naturally, it is also likely to affect the digital marketing company in Delhi systems of businesses operating in such countries.
Here’s all you need to know about this new policy.
A brief history of WhatsApp
Launched on 3rd May 2009, WhatsApp first came out as a messaging software application. Over time, it expanded its features to multimedia exchange, audio & video calling, and so on. Due to its success, Facebook, Inc. bought the application in 2014.
In 2018, WhatsApp Business, an updated version of the app tailored to cater the needs of small businesses also came into existence. This was another success. Many small and medium businesses with limited marketing budget sorted to WhatsApp for digital marketing.
What is the reason behind it?
As WhatsApp and Facebook have said, their point behind sharing user information with businesses and third-party service providers is to facilitate better services to users.
However, most privacy experts see it as another move by Facebook and WhatsApp to monetize user data.
When will the policy come into effect?
What happens after 8th February 2021?
If users don’t agree with the new terms and policy, their WhatsApp accounts will be suspended. Hence, the users who don’t assent to the updated policy will no longer be able to avail WhatsApp services. This is understood to be applicable for all the services provided by this messaging application.
What should I do now?
If you are a WhatsApp user, you are basically left with two options now.
Or, its time you export your important WhatsApp data somewhere else and delete your account before 8th Feb.
The general reception of this new update is negative. Most of the users see the new policy as an unwarranted step by WhatsApp and Facebook. The common opinion of experts is that it’s a stride towards distasteful money-making.
Hence, a large number of social media users are planning to move from WhatsApp. In fact, many users have already deleted their accounts and uninstalled the app from their mobile devices.
What are some alternative apps for WhatsApp?
If you are concerned about your privacy and are planning to quit WhatsApp, you might need a substitute. Below is a list of some alternatives to WhatsApp:
…and so on.
However, out of these alternatives, Signal and Telegram are on the front line.
Will other be able to see my personal messages?
This is one question that has been troubling many WhatsApp users currently. The answer to this is– no. WhatsApp provides its users with end-to-end chat encryption which makes sure that the conversations stay private. Although, it is still a matter of dispute as to how safe and private communication is on WhatsApp, but it’s a different discussion. Currently, there has been no official notification announcing removal of the same.
The app still promises end-to-end encryption for its communication services, in the paper at least.
How will it affect businesses?
Many users have already moved from WhatsApp and the number is only rising every day. With the rolling out of WhatsApp Business, many small and medium scale businesses sorted to it for digital marketing purposes. Hence, the new update is naturally going to influence such businesses. If you are one such business owner or marketer, you might have to make due changes to your marketing strategies in relation to WhatsApp.
Hence, if you are a WhatsApp user, you are left with about a month to make one choice– either uninstall the app or compromise your privacy.
Leave a comment below and tell us if you found the answers to your query.
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