For online businesses, it is of paramount importance to maintain a higher search engine ranking and visibility. And it is not only about appearing in top search results. It is equally important to develop such reach organically. If you are seeking to improve your virtual reach and visibility on search engines, this article is just for you. Today we will help you find out what are the ways to choose right keywords for SEO.

The point behind optimizing for search engines is to appear in the top results and score a higher ranking. But why is it so important for online businesses? The top results get clicked on the most. Thus it’s important for companies to rank higher when a search related to their business is done. Therefore, it is an indispensable element of digital marketing.

Right Keywords for SEO

Search engine marketing also heavily relies on content marketing for keyword placement. But what is even keyword placement and why is it important?

Google indexes result based on certain keywords as used by people when querying for a particular thing. Thus, it is important to know those keywords and incorporate them in your content effectively to secure higher ranking and visibility. Wondering how to do that?

Choose right keywords for SEO in the following ways

# Search intent

The first step to finding out the right keywords is figuring out the search intent behind queries. Based on search intent, SEO professionals generally divide keywords into the following parts-

##Navigational keywords, used simply to navigate to a webpage or website

Examples- “Facebook”, “Twitter”, “Wikipedia”

##Informational keywords, used for searching information

Examples- “how to make coffee”, “who owns Microsoft”, “best digital marketing company in India

##Transactional/Commercial, used when a searcher wants to make a purchase

Examples- “buy SEO services in Mumbai”, “order electronic gadgets”, “best deals on clothes”

It is crucial to identify the search intent for effective keyword placing. For example, if you want to optimize your eCommerce clothing store, transactional or commercial keywords will suit you well. While if you want to boost the visibility of your blog-site, use informational keywords.

# Create a list of keywords

After you have identified what type of keywords would suit your SEO purpose best, it’s time for some brainstorming. Create a long list of relevant keywords to be incorporated in your content. You can use-

#Google Keyword Planner,


#Google Suggestions,

#Ahrefs Keywords Explorer, and

#Seed Keywords.

Longer the list, the better. For the next step, we are going to filter keywords and narrow them down to the selected ones.

# Settle for low-competition terms

After you have created a list of keywords, it’s time for shortlisting those which are not super competitive. This can be done by using the following tools-

## MozBar for Chrome- It helps you understand keyword completion by showing the Page Authority and Domain Authority of a page.

## Keyword Difficulty Score- This tool helps you get a general idea about the level of competition a keyword possesses. Higher the difficulty score, the harder the competition. SEO applications like Ahrefs, SEMRush, and KWFinder come equipped with such tools.

# Find out search volume

Once you have shortlisted your keywords, it’s time to find out how many people use them in their search queries. Using tools like Google Keyword Planner, you can find out the average search for a keyword over a particular period of time. Moreover, it has a number of filters that you can use to further refine your keywords. Moz and Ahrefs are other great alternatives.

# Evaluate profitability

It is important to assess the earning potential of the keywords you’re using to ensure returns. There are two ways of finding it out-

## First, find out the average amount advertisers pay for a single click. This is called Top of Page bid. The higher it is, the more a keyword is worth. Many SEO tools mentioned above can help you find that out.

## Second, make sure your keyword is actually associated with what you sell. However, it doesn’t mean that all of your keywords have to be so literal.

For miscellaneous advice

Assess SERPs by looking at top results, features snippets, People also ask box and so on to understand click-through-rates (CTR).

Choose trending keywords with the help of tools like Google Trends.


Your website’s Google ranking and visibility depends on the success of your SEO efforts. Thus, it is important to optimize your content marketing with effective keywords. To sum up the whole thing precisely– by assessing the level of competition and profitability a keyword carries, you can choose the right keywords for SEO.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.