Low-cost and high-yield is what all businesses seek. The same stands in the case of online advertising. Now lets talk about how does PPC work? In a Pay Per Click model of online advertisement, the advertisers pay the publisher for every time their ad gets clicked on and leads internet […]
Read Time : 6 Minutes
How clickbait can be used for good?
Clickbait is one of the digital marketing practices that the marketers are generally advised to avoid. This is because the general notion for clickbait is negative. I mean of course, it’s click-bait. For those wondering what is clickbait? As the name suggests, clickbait can be any image, thumbnail or text […]
Read Time : 5 Minutes
An ultimate guide for EAT SEO
Search engine optimization is a crucial branch of digital marketing that aims at increasing online traffic for businesses so as to help them generate more leads and improve their conversion rate. Organic virtual reach is considered better than the paid one because internet users tend to go for the former. […]
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Reasons to hire a digital marketing agency
First, let’s try to understand. Why taking a DIY route on digital marketing a bad idea? Digital marketing is a sum of numerous complex tasks which requires way more than amateur knowledge. Digital marketing consists of- Search Engine Optimization (SEO) Online advertising Content marketing Email marketing Mobile marketing Paid search […]
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Benefits of having social media account in marketing
Social visibility of a company plays a significant role in determining its Google ranking. Thus, to ensure that you SEO is on point, it is important to make sure that you have a higher social visibility. In this article, we’ll talk about how having a social media account can help […]
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Everything to know about Google Local Pack
When we talk about the internet, we focus more on its global nature while the fact is most of the online searches are run with local intent. Effective digital marketing is not only crucial for a global reach but also for a local one. In fact, for businesses that are […]
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How content can help you to generate leads
Content is the king! This must not sound very unheard of. Content is considered the king of digital marketing. It is like a building block of marketing. Even while doing SEO, content gets special attention because it majorly influences your Google rankings. What is content and why is it important? […]
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5 Key Digital Marketing Trends That Will Never Die
The world of the online market is ever-evolving. As Google constantly keeps updating its algorithm, we see new digital marketing trends every year. However, there are some that are foundational and have remained constant throughout these years of evolution. As important as it is to stay updated on the new […]
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Try LinkedIn Marketing to complete your marketing strategy
When it comes to marketing, especially B2B, LinkedIn is the best social media platform out there. Here, it simply tops even the most famous social channels like Facebook, Twitter and the likes. At the same time, it is also one social networking platform that is highly overlooked by many companies. […]
Read Time : 8 Minutes
10 Important SEO Trends You Need to Know for 2021
With the year ending, it’s time for businesses to put in place their digital marketing and SEO strategies for the new year. Business owners and marketers are anxiety ridden for what 2021 has in store. To help you buckle up, we have put together a list of SEO trends that […]
Read Time : 6 Minutes
Why does your business need quality backlinks?
Backlinks (or what you may call inbound links/incoming links) are created when one website links to another. For example, if a website (A) incorporates a link in their content that leads to another website (B), that means B has a quality backlink from A. Why are backlinks important in SEO? […]
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How to Prepare Your Site for the Google Core Web Vitals Update?
Google has announced that Core Web Vitals, combined with UX-related signals will become ranking signals in the May 2021 update. This early announcement has left us ample time. In this article, we will talk about how you can prepare your website for the Google Core Web Vitals Update. The objective […]
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How Can You Enhance the Quality of Your Content?
Like search engine optimization, online advertising, social media marketing, and the likes, content is an integral part of digital marketing. The quality of content substantially determines the command of your digital marketing and advertising campaigns. Digital marketing is a set of complex elements that are intricately interlinked. Indeed, a vast […]
Read Time : 5 Minutes
How YouTube Video Marketing Can Boost Your Business?
If a picture is worth a thousand words, we can only wonder what a video is worth! We all have cried watching at least one movie but not all of us have cried reading a book. Such is the power of the medium that appeals to both our auditory and […]
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Upcoming Ecommerce Trends for 2021
Advent of the year 2020 has drastically impacted the business world leading to extinction of endangerment of the physical market space and expansion of the digital market. This being the reason, many offline businesses have entered and continue to enter the digital market. We’re at the sundown of the current […]
