Low-cost and high-yield is what all businesses seek. The same stands in the case of online advertising. Now lets talk about how does PPC work? In a Pay Per Click model of online advertisement, the advertisers pay the publisher for every time their ad gets clicked on and leads internet users to their website.

Many companies are now turning to PPC for online advertisement. But why?

PPC campaign

What’s the benefits of the PPC model of online advertisement?

To name a few, it is-

> cost-effective,

> immune to algorithm changes,

> offer multi-layered targeting options,

> smart retargeting,

> instant traffic

If you are seeking to try out PPC for online advertisement, here are a few-

Things you can do for a successful PPC campaign

●    Work on your Landing Page and website

First things first. Before beginning with your PPC ad campaign, it is crucial to optimize your website and Landing Page to ensure conversion. If you have a great PPC ad in place but your Landing Page and website is not upto the mark, there’d be no point.

There are a few things you can do to optimize your website and Landing Page:

> Have a customized Landing Page for visitors that come through your PPC ad.

> Employ a simple web design.

> Make your website mobile friendly.

> Place compelling Call To Action buttons.

> Use striking headlines and pictures.

●    Get your keywords right

Using right keywords holds grave importance when it comes to executing a successful PPC campaign. In fact, targeting wrong keywords can lead to a total flop and waste of money.

Get your SEO team together and brainstorm on the best keywords that you can use. Thoroughly analyse your SEO research data to come up with effective keywords. It’s basic but it’s basic!

●    Sort to software and tools

Once you have the draft list of your keywords ready, it’s time for some editing.

Have keyword softwares validate your choice of keywords before launching your PPC campaign. With tools like Google Adwords Keyword Planner, you can find out search volume data and trends, cost per click, and competitive data of your selected keywords. On top of that, Keyword Planner provides you with keyword suggestions so that you can narrow down your list to the most effective options.

●    Create a striking advertisement

Once you have thoroughly dealt with the keywords part, the next step is to have a striking advertisement in place. There are a few things you should take care of while working on your PPC ad formation-

> Your ad’s visuals should be arresting and eye catching.

> It should be crisp and precise- both in the terms of duration and content.

> Have your goal clear and create an ad accordingly.

For example, if you want to advertise for your SEO Agencies in Pune, make sure that your ad does reflect that you are an SEO agency based in Pune. It doesn’t have to be something overly creative, it just has to be clear and to the point.

Following these tips with the right application can help you crack a striking PPC ad.

●    Don’t forget the CTA

Don’t forget to add a Call To Action button on your advertisement. CTA buttons tell the interested prospects what to do next. Save creativity here, the simpler a CTA button is, the better. Using buttons labelled like “buy now” or “register now” is highly suggested.

●    Test your Ads

Publishing your ad isn’t the end of it. In fact, this is where the actual work begins. Once your ad is published, you should constantly monitor its performance and make the due changes accordingly so as to get better results. The best way is to go with the A/B testing method in which you launch two similar looking ads with one key difference. You keep modifying these ads to make these perform better. Once you have found out which ad works better and is generating more lead, you stick with that one and stop wasting money on the other one.


If executed right, PPC can be a really effective online advertisement model and can help you achieve your digital marketing goals. By having a customized Landing Page, employing right keywords, creating a striking ad, using CTA buttons and testing your ad’s performance after publishing– you can ensure a successful PPC campaign.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.