Although ecommerce has only been expanding from a last few years, the events of 2020 have accelerated its growth like anything. Consumers are now more comfortable shopping online than offline. To meet the increasing consumer base and competition, online businesses are compelled to push their limits. To maintain efficiency, ecommerce […]
Read Time : 7 Minutes
5 Effective Content Brainstorming ways to Charge Your Marketing
Content is a building block of marketing. No wonder why digital marketing experts keep saying—Content is the king. Therefore, it is important to ensure a steady flow of quality content. But writers block can be a real obstacle in content marketing. What to write? is a constant concern for any […]
Read Time : 9 Minutes
5 Best Ways to Align Sales and Marketing
Marketing aims at creating leads. These leads are further nurtured into becoming buyers. Hence, marketing and sales are interlinked. None of these functions are possible in isolation. You need marketing to make sales happen. At the same time, you need to close business deals to achieve your marketing objectives. Therefore, […]
Read Time : 7 Minutes
Chatbots: The future of Digital Marketing Business
Modern innovations in the field of Information Technology has greatly revolutionised the business world—and it continues to do so. Chatbots are another example of the innovations that are gaining excessive popularity and acceptance in the business world. In this article, we will talk about how Chatbots are the future of […]
Read Time : 6 Minutes
How Meta Description Can Help You Get More Clicks?
Meta description is a significant on-page SEO factor. It gives a summarised idea of what the content on your page is about. This further influences a person’s decision to click on the result leading to your website. Therefore, it is important to write Meta description that can help you get […]
Read Time : 6 Minutes
Why Do You Need to Use Brand Management Software In 2021?
As a business owner/marketer, you invest in digital marketing to make your brand known, develop a positive word-of-mouth around it, and build a loyal community for it. Point being, all your marketing efforts are aimed at improving your brand. Since, brand is such a significant element of a business, it […]
Read Time : 8 Minutes
WhatsApp Delayed Privacy Changes & Denied Rumours!
If you are on social media or use the internet at all, you must be aware of the whole fuss going about WhatsApp’s privacy policy update. Well, there is a big development. WhatsApp has delayed the privacy changes and has also denied the rumors. What rumours, what privacy changes and […]
Read Time : 8 Minutes
How to Choose Product Information Management Software for Your Business?
Production, bookkeeping, staff management, digital marketing, R&D, and so on– there are many different activities that a business has to perform. These tasks are further layered within. Hence, balancing all of this at once becomes a difficult task. An online business has to efficiently manage all these tasks along with […]
Read Time : 7 Minutes
5 Best and Simple Tips to Create SEO-Friendly URLs
URL, acronym for Uniform Resource Locator, is one of the key concepts of the web. It is important to locate a resource on the worldwide web. In colloquial terms, it is known as web address. (For example, www.searchgnext.com) While this is one of the building blocks of a website, it […]
Read Time : 8 Minutes
Why Do We Need Digital Marketing for Small Businesses?
I don’t even have to tell how important marketing is for a business. Without marketing, you can’t tell people about your brand, you can’t sell, and you can’t sustain as a business for long. Some people think that digital marketing is a function performed by big companies only. But they […]
Read Time : 8 Minutes
Why Social Media is Important in Marketing?
The events of 2020 have killed the physical market and have led to expansion of the digital market. Realizing the importance of virtual presence, businesses are now exceedingly entering the online world. Social presence and visibility are crucial factors determining the success of your SEO and other marketing efforts. Therefore, […]
Read Time : 6 Minutes
Share Data or Delete Account- WhatsApp Privacy Policy Update
Have you received an ‘in-app’ notification from WhatsApp regarding its privacy policies? Are you wondering what that is? Here is what you need to know before accepting the new WhatsApp Privacy Policy. WhatsApp has updated its privacy policy and it has shaken the internet. This update is predicted to leave […]
Read Time : 7 Minutes
How to Design Better Landing Page for Websites?
A landing page is a crucial part of any outbound or digital marketing campaign. It greatly determines the success of your advertising and marketing efforts. It is the webpage where your visitor first arrives when he/she lands on your website. Therefore, online businesses need to optimize their landing pages. To […]
Read Time : 6 Minutes
What do Local Citations Mean For SEO?
Usually, when we think about the internet, we mainly consider its global aspect. While the fact remains that most internet searchers come looking for solutions to their local queries. Therefore, Local SEO for businesses has become really important. If you’re looking for factors that impact local reach, we have one […]
Read Time : 5 Minutes
What Are The Ways to Measure Website Performance Using KPIs?
As a key function, performance measurement is a crucial aspect of digital marketing. If you don’t monitor your campaign’s performance, you will never be able to find the problems and rectify them. So, for our today’s agenda, we’re going to talk about how you can measure website performance using KPIs. […]
