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Why Social Media is Important in Marketing?

The events of 2020 have killed the physical market and have led to expansion of the digital market. Realizing the importance of virtual presence, businesses are now exceedingly entering the online world. Social presence and visibility are crucial factors determining the success of your SEO and other marketing efforts. Therefore, social media is important in marketing. It has crazy benefits and this article will demonstrate how that works.

There are over 3.81 billion social media users all across the globe. This makes such channels a great place for digital marketing. In fact, having realised the same, many of the leading social media platforms provide businesses with various options to advertise and market their brands.

In fact, social media marketing is no more an option for online businesses, it is a must. This is not only so for online business but brick-and-mortar establishments as well. If your business has no representation on social networking platforms, you’re already quire behind in the race.

Facebook, LinkedIn, Instagram, Twitter, SnapChat and so on, there is at least one suitable leading social platform for every business type– of course, if you know how to use it. Below are some of the man benefits of social media marketing.

Reasons to use social media for digital marketing

– It saves ridiculous amount of money

Marketing on social media is mostly free. In fact, on some leading social channels, even if you use paid marketing solutions, it won’t really hurt your pocket.

To begin with social media marketing, all you have to do is set up a business page/account and you’ll be good to go. Moreover, there are many digital marketing agencies in Mumbai that can help you get high ROI on marketing with social media.

– A big pool of potential customers

There are about 3.81 billion people currently using social media. And you’ll in all likelihood find a great chunk of your target customers here. Not having a social media account for your business means missing out on a great number of potential customers. There is a type of social media platform for every type of person.

For example, LinkedIn is the best of B2B companies. Instagram and SnapChat are the best marketing platforms for targeting Gen Z and millennials. So, if you want to get your hands on a great pool of potential customers, social media is the spot.

– Expand your global reach

If you’re looking to expand your business’s reach globally, social platforms should be your go to. People from all across the globe, pushed by the similarity of interests, interact with each other.

There are many businesses who have earned global recognition through social media marketing. Therefore, if your deal is worth it, you can definitely use social media to expand your global reach.

– Better retargeting

Generally, only 2% of your visitors buy from an online business in their first visit. Social media can help you reach the rest 98% again.

With social media ads and paid visibility boost, you can retarget your leads and convert them into buyers. You must have noticed that soon after you allow a business to place cookies, your social media shows ads and promotional posts from that business. It’s effective and works just like that.

– Establish the trustworthiness of your brand

Online buyers most often turn to social media when researching a business. This is because it allows them to see how a particular business engages with its audience, what the customers have to say about it, and even whether or not a business is genuine.

When people see other people like themselves engaging with an organization, it makes it easier for them to trust it. Therefore, businesses should have social media accounts/pages where they interact with their audience through posts, comments, and all.

– Influence the word-of-mouth

Regardless of whether or not you have a social media account/page for your business, people are most probably going to talk about it. This can either turn into a positive word-of-mouth or a negative one.

Social media marketing allows you to have a certain degree of control over how people view your business. You can promote a positive word-of-mouth for your business and check and restrict the negative.

– It helps in conversational marketing

Conversational marketing aims at improving lead generation and maintaining loyal customers by reaching them on a one-to-one level. If you make consumers feel welcomed, they will buy from you and stick with your brand. It is as simple as that. Therefore, the way a business interacts with its audience considerably determines its image.

Consumers are usually more comfortable with chatting than other formal means. Hence, social media can be a great tool for conversational marketing. Moreover, Facebook pages feature response rate of a business. The higher your response rate is, the more encouraged a person would be to interact with your business.

– Create a community for your brand

There is a social media community for about every subject-matter. Many people come to social media to connect with a communities based on their interests. Businesses have been exceedingly capitalizing on this concept.

By joining and leading relevant social media groups, you brand can achieve recognition and boost its visibility among the like-minded people. This way, you will able to create a community for your brand.

– It enables building of a strong brand

Brand awareness, establishment of trustworthiness, and community creation, are some of the key elements of brand building.

Therefore, by using social media for marketing, you can ensure building of a strong brand.

– Improve your search engine visibility

Search engines like Google scan different platforms over the internet while indexing a business website. Hence, social visibility is an influencing factor in SEO.

Therefore, by effectively managing your social media accounts, you can also influence your search engine rankings.

– Enjoy increased traffic on your website

Apart from aiding in high ranking through social visibility, social media marketing also helps increase your website traffic in other ways.

Social media pages/accounts are a great spot for promoting your online website and generating increase online traffic. If people like your business on social media, they’d definitely love engage with your website.

– Enhance content marketing

Social media can also aid in content marketing. This can be done in mainly two ways.

You can post engaging content on your social pages/accounts/groups or promote your blogs, vlogs and other types of content that are posted on different internet platforms.

Conclusion

Businesses are increasingly turning to social media marketing for all the benefits it has to offer. You can create brand awareness, reach global audience, build a community, and add to trustworthiness of your business. All this eventually lead to a building of a strong brand. Moreover, it can improve SEO, conversational marketing, content marketing, and thus optimize your overall digital marketing agency in program. And these are only some of the many benefits of marketing using social media.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.