Email is one of the oldest digital marketing instruments. Despite many predictions that it will lose relevancy in the future, it still continues to be a powerful marketing tool. And not only does it continue to exist; it is an effective marketing method till date. Are you considering promoting your […]
Read Time : 6 Minutes
Why Do Small Businesses Need Google My Business?
More than 90% of the search engine market share is dominated by Google. So much so that it has become the eponym for the very thing. Millions and billions of people run Google searches every day. People trust it for any and every type of search they make. The same […]
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Everything About LinkedIn’s Data and Privacy Policies
LinkedIn is a social networking platform primarily designed for business professionals to connect. It is ideal for building connections for freelance work, potential partners, or simply to keep your job prospects open. Moreover, it is the most popularly used platform for B2B social media marketing. If it is a part […]
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Why We Need to Create a Customer Journey on WordPress?
As a person who is in any way related to digital marketing, you’d know what SEO is and how it works. You try to optimize the website and other aspects of your eCommerce organization in a way that it secures space in the top results. This is done to improve […]
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Signal App Updated New Feature to Compete with WhatsApp
It all started with WhatsApp updating its privacy policy and now, it is in tough competition with its counterparts. In fact, it has lost many of its users to Signal and Telegram. Now WhatsApp is trying to win its users back. Signal has benefited the most out of disappointed WhatsApp […]
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7 Tips to Play with Human Psychology to Boost Sales
Psychology plays an important role in sales and marketing. Without appealing to your audience’s psychological faculties, you can’t persuade them to engage with your business. This is why understanding and properly deploying human psychology is important when it comes to digital marketing and sales. That being said, today we will […]
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What is the Psychology behind Sales and Marketing?
Psychology is an important aspect of both Sales and Marketing. If you don’t understand your consumer’s behavior, you won’t be able to pitch your products and idea to them. Hence, psychology is an active element of both these functions. Wondering what is the psychology behind sales and marketing? This article […]
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Digital Marketing for Small Businesses is a Smart Investment!
Marketing on digital platforms has been gaining acceptance and popularity for many years now. However, the events of 2020 have catapulted it from being a marketing element to defining the face of marketing. So, what you think digital marketing for small businesses is a smart investment or not? Well to […]
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Top 10 Plan of Action by Successful SEO Professionals
There are innumerable sources available on the internet that talks about how you can improve the SEO of your website. However, getting actionable tips is a bit difficult. This being the reason we have curated a list of a few innovative plans of action that come straight from a successful […]
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Is it Worth Outsourcing Digital Marketing Services?
Is outsourcing digital marketing services worth it? Well, if I have to answer this question precisely- hell yes! Since the time businesses started operating online, it only grew bigger. However, the events of last year have caused a significant expansion of the ecommerce world. And now, online market is bigger […]
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Advantages and Disadvantages of Outsourcing Marketing Services
It’s been found that most of the successful businesses outsource marketing services. However, some think in-house marketing better. To find out whether it’s right for your business or not, you need to understand its pros and cons thoroughly. That being said, we have put together lists that tell advantages and […]
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7 Best SEO Audit Techniques to Improve Search Rankings
The results appearing at the top of SERPs tend to get the most of the click-flow. Hence, online businesses continually strive for a high search engine ranking. As an SEO practitioner, you may be putting the best of your efforts but still might not get the ranking boost. If this […]
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What Are the Pros and Cons of In-House Marketing?
Making profits is the life and blood of any business. And to reach this goal, marketing is essential. Although digital marketing has been increasingly gaining prominence in the last few years, the events of 2021 have accelerated its growth. From small to big, all businesses are digitalizing their marketing programs. […]
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Best 5 Influencer Marketing Trends that will Rule in 2021
Every year brings new digital marketing trends. Thus, so have this year. Influencer marketing is becoming exceedingly popular way of business promotion. Wondering what is influencer marketing and how it is going to look like in 2021? We’re here to answer just that today. First thing first—What is influencer marketing? […]
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How to Generate Sales through Social Media Ads?
Over 63% of the total world population uses social channels. This makes it a great means to create brand awareness and connect with your customers. There’s no wonder why many businesses are exceedingly investing in social media marketing. While it’s good and all for organic reach, paid ads on such […]
