It’s been found that most of the successful businesses outsource marketing services. However, some think in-house marketing better. To find out whether it’s right for your business or not, you need to understand its pros and cons thoroughly. That being said, we have put together lists that tell advantages and disadvantages of outsourcing marketing services.

Digital marketing has only been growing bigger. However, the events of the last year worked as a catalyst that triggered the blooming of online market. As a result, more and more people are taking their business to digital platforms.

However, this begs another important question. Whether to outsource digital marketing or take the DIY route? If you are considering to hire a online marketing agency, this article is for you.

Although, it is generally only best to outsource marketing, it does have some downsides. Therefore, to make the right decision, it is important understand both advantages and disadvantages of outsourcing marketing services.

If you ask different business owners, some may say its best to let a third-party agency market your brand. At the same time, others may tell you that it is ineffective/expensive. Well, we can’t say if either of them is entirely right or wrong. For some, it works; while for some, it doesn’t. Want to know if you should outsource marketing or not? Compare the pros and cons and decide for yourself!

Disadvantages of outsourcing marketing services

## Losing touch with marketing activities

This is one of the biggest fears of business owners. Many people keep from outsourcing marketing services because they might lose control over their marketing program. This is indeed true but for all the good reasons. I mean that is the whole point of hiring a digital agency, right? They take off the burden from your so you can focus on your business’.

## Your brand isn’t the only one

When you have a marketing team in the house, it will be dedicated towards marketing only your brand. However, digital marketing agencies have many brands to market. Therefore, your brand won’t be their priority. In some case, it is possible that you may face delay in your marketing projects.

## Lack of emotional investment in your brand

Digital marketing agencies will market your brand for profit. However, they might not have any emotional motive to do so. Whereas, you and your in-house marketing team would apparently be more emotionally motivated to market your brand. So, this is one downside to outsourcing marketing services.

## Your brand may lose consistency

You hire an agency but realise it is not really working for your brand. So, you more from it and hire some other agency. Now this can apparently cause inconsistency in your brand. Therefore, it is important to be very careful with this decision and choose a reliable digital marketing agency.

Advantages of outsourcing marketing services

## You get professional help

When you outsource services from a competitive digital agency, you get to enjoy the services of professionals. Such agencies have highly skilled marketers on their team that definitely know what they are doing. So, you can sit back, relax, and enjoy high ROI.

## It is cost-effective

In contrary to the general misconception that outsourcing marketing services cost a lot of money, it is in fact more cost-effective. Since it’s their core business function, marketing agencies definitely know how to do it in a cost-effective way. Moreover, you save money on training and hiring expenses as well. Therefore, it is a more cost-effective option.

## Get access to latest technology

Online marketing agencies use different marketing and SEO software solutions to stay competent and provide top-notch services. Moreover, they make it point to keep updating their technology. Therefore, when you hire such an agency, you get access to latest technology and marketing tools. The best part– generally, you don’t have to pay extra for these upgrades.

## You get to focus better on your core business

Sure you may feel that you are losing touch with your marketing program, but the benefit weighs out this fact. When the burden of marketing is lifted from you, you can focus better on your core business operations. So, while digital agencies searches more customers for you, you can focus better on improving your products and serve them better.

## Helps in profit maximization

When you focus better on profit making aspects of your business, you naturally earn higher profits. Moreover, with the services of top-notch digital agencies, your business will be able to attract more customers. As a result, you will be able to close more deals. Hence, outsourcing digital marketing services help maximize profits.

And well, these are just a few benefits to mention.


Although advantages of outsourcing marketing services visibly weigh out the disadvantages, it’d still be ignorant to give an objective answer. By hiring digital agencies, some may feel they are losing control over their marketing program. Moreover, your brand is not the only concern of such agencies and they can’t be emotionally motivated to market it. And if you change your services again and again, it may bring inconsistency in your brand. However on the other hand, digital marketing agencies provide professional services while saving costs. Furthermore, you focus better on your core business and derive high profits. Along with that, you get to access latest technology with often no addition costs. And these are just some of the many advantages. So, compare these pros and cons with your business’s marketing requirements to find what suits you best.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.