As an online business, your website is your primary salesperson. You invest your time, efforts, and money in search engine optimization and various digital marketing campaigns to drive traffic to your website. However, if your website doesn’t receive your visitors well, all the hard work can go in vain. Therefore, […]
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20 Digital Marketing Acronyms You Must Know in 2021
Some people find short forms and acronyms quite a nuisance. However, if you intend to excel in any field, you need to be thorough with its jargon and lingos. The same goes for digital marketing. In fact, here even the most important terms, people rather use acronyms. And these terms […]
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Best 5 Actionable Things to Boost Website Sales
For an online business, a website is a primary salesman. This is why various digital marketing and SEO strategies are aimed at driving prospective buyers to your website. But what happens after that? How do you convert your visitors into buyers on your website? To find out, read our list […]
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7 Tips to Play with Human Psychology to Boost Sales
Psychology plays an important role in sales and marketing. Without appealing to your audience’s psychological faculties, you can’t persuade them to engage with your business. This is why understanding and properly deploying human psychology is important when it comes to digital marketing and sales. That being said, today we will […]
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What is the Psychology behind Sales and Marketing?
Psychology is an important aspect of both Sales and Marketing. If you don’t understand your consumer’s behavior, you won’t be able to pitch your products and idea to them. Hence, psychology is an active element of both these functions. Wondering what is the psychology behind sales and marketing? This article […]
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Is it Worth Outsourcing Digital Marketing Services?
Is outsourcing digital marketing services worth it? Well, if I have to answer this question precisely- hell yes! Since the time businesses started operating online, it only grew bigger. However, the events of last year have caused a significant expansion of the ecommerce world. And now, online market is bigger […]
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Advantages and Disadvantages of Outsourcing Marketing Services
It’s been found that most of the successful businesses outsource marketing services. However, some think in-house marketing better. To find out whether it’s right for your business or not, you need to understand its pros and cons thoroughly. That being said, we have put together lists that tell advantages and […]
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2021 Digital Marketing Resolutions to Grow Your Business
2021 has begun and as individuals, we all have some resolutions. But what is your resolution as a business? Digital agencies help other businesses grow but as one, what do you plan for growing your business? To help you out with that one, we have curated a list of digital […]
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10 Steps to Make a Successful Digital Marketing Plan
To reach your target customers in a cost-effective way, digital marketing is essential. In fact, the growing digitalisation has greatly swayed the world of commerce. Hence, from big to small, more and more businesses are now working on their virtual presence. To stand in this increasing competition, it is important […]
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What Are the Pros and Cons of In-House Marketing?
Making profits is the life and blood of any business. And to reach this goal, marketing is essential. Although digital marketing has been increasingly gaining prominence in the last few years, the events of 2021 have accelerated its growth. From small to big, all businesses are digitalizing their marketing programs. […]
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Best 5 Influencer Marketing Trends that will Rule in 2021
Every year brings new digital marketing trends. Thus, so have this year. Influencer marketing is becoming exceedingly popular way of business promotion. Wondering what is influencer marketing and how it is going to look like in 2021? We’re here to answer just that today. First thing first—What is influencer marketing? […]
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5 Best Ecommerce Tools for Small Business in 2021
Although ecommerce has only been expanding from a last few years, the events of 2020 have accelerated its growth like anything. Consumers are now more comfortable shopping online than offline. To meet the increasing consumer base and competition, online businesses are compelled to push their limits. To maintain efficiency, ecommerce […]
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How Mobile Devices Can Affect Consumer Behaviour?
Before online shopping was a thing, one had to do a number of tasks. One would need to dress-up, drive to the store, pass through a crowd, drag a cart around, stand the queue for billing, load items in the vehicle, and take them home. But now, all these tasks […]
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5 Best Ways to Align Sales and Marketing
Marketing aims at creating leads. These leads are further nurtured into becoming buyers. Hence, marketing and sales are interlinked. None of these functions are possible in isolation. You need marketing to make sales happen. At the same time, you need to close business deals to achieve your marketing objectives. Therefore, […]
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Chatbots: The future of Digital Marketing Business
Modern innovations in the field of Information Technology has greatly revolutionised the business world—and it continues to do so. Chatbots are another example of the innovations that are gaining excessive popularity and acceptance in the business world. In this article, we will talk about how Chatbots are the future of […]
