Because content is the king! And as is said, “Kings never die” or maybe they do, but content marketing is always on demand.

Your content consists of the very message that your business wants to convey, it is the key medium of interaction between you and your customers. Thus, it is an indispensable aspect of digital marketing.

Content marketing is a highly effective method of growing audience engagement, building a brand and driving sales. This calls for a need to produce consistent and high-quality content.

Effective Search Engine Optimization for your business website is indeed crucial. But in absence of a functional content marketing strategy, SEO and other digital marketing efforts would be good for nothing.

Suppose you somehow manage to drive visitors on your website but you don’t have quality content. This will reduce dwell time and increase bounce rate of your website pushing it further down in Google SERPs. Thus, again, content’s the king!

content marketing

Why content marketing never goes out of fashion

Retain audience

Content marketing ensures that your website consistently serves quality content. Quality content can help you make sure that not only do visitors spend long time on your website but it also ensures that they come back to your website in future. This ultimately reinforces positive brand impress and compel your visitors to keep engaging with you.

Add to your company’s credibility

In order to build a strong relationship with your audience, it is important to interact. Content is the medium through which you can communicate with your audience. When you provide your audience with quality content that is authentic and credible, there is a greater chance they will trust your business. Thus, your content marketing is one of the key factors determining how your audience views your company in terms of credibility.

Build a community

It is through content marketing that a business starts interaction with its audience which eventually instigates meaningful discussions and help in building a community. Thus, if regularly post quality content on your website and on other internet platforms where your business is present, you can ensure higher engagement for your online business.

Aid Social Media Marketing

Having a sound social media marketing structure requires effective content marketing. An organization’s social media reach is dependent on the content it posts on its social handles. Thus, to help your business gain increased social media traction, it is important to complement it.

SEO is impossible without content marketing

The goal of search engine optimization is to improve Google ranking of a website and increase visitors’ traffic. In fact, Google places a great value on quality content. Quality content helps websites improve dwell time and minimize bounce rates. And it’s a known fact how much Google loves websites with higher dwell time and lower bounce rates. Thus, it is only through content marketing that a business can ensure higher visitor engagement on its website and eventually higher Google rankings.

Moreover, focuses on creating content that is charged with targeted keywords and phrases based on your leads’ online search queries. This helps Google index your better and thus it gives your site a visibility boost.

Optimize lead generation and conversion funnel

If used right, content marketing can help improve lead generation and conversion funnel. If you hook your audience with your content, it increases the chance of them buying from you. Quality content effectively equipped with CTA buttons can greatly help with lead generation. High-quality and consistent content that provides its audience with relevant information about a particular product or service, aids customers to make an educated buying decision. And this eventually leads to conversion. Thus, content marketing helps in lead generation and improves conversion rates.


As the good old marketers have said, content is the king. This continues to remain true in digital marketing till date and will continue to be so in future. This is because content marketing helps in retaining audience, building trust and community for a brand, assisting social media marketing, SEO, lead generation and conversion funnel. Thus, content marketing is always in demand.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.