You want to buy a shirt. What do you do? I can’t say for sure what you’d do but according to various stats, about 27.6% of the world’s population would shop for it online. That makes it about 2.14 billion buyers. What are the chances of you finding potential customers? […]
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Now you can Send Voice DMs on Twitter
We’re not even completely two months into 2021 and more than a couple of social networking applications have rolled out new updates. Well, there are some or the other social media updates every once in a while. For effective social media marketing, it is important to catch up on these […]
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Top 5 Ways to Measure the Success of Your Online Content
As the good old’ saying goes—content is the king! Hence, content marketing is indispensable when promoting your business on the internet. And just like any other marketing program, it is also important to have an effective system for measuring the success of your online content. While there can be a […]
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20 Digital Marketing Acronyms You Must Know in 2021
Some people find short forms and acronyms quite a nuisance. However, if you intend to excel in any field, you need to be thorough with its jargon and lingos. The same goes for digital marketing. In fact, here even the most important terms, people rather use acronyms. And these terms […]
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What You Need to Know About Social Media Influencers
Your customers are online. Therefore, your marketing needs to be online too. There are different digital marketing programs suited for different purposes. To take care of your business’s visibility, there is search engine optimization. For audience engagement, there is content marketing, video marketing, and the likes. And since social image […]
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7 Tips to Play with Human Psychology to Boost Sales
Psychology plays an important role in sales and marketing. Without appealing to your audience’s psychological faculties, you can’t persuade them to engage with your business. This is why understanding and properly deploying human psychology is important when it comes to digital marketing and sales. That being said, today we will […]
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What is the Psychology behind Sales and Marketing?
Psychology is an important aspect of both Sales and Marketing. If you don’t understand your consumer’s behavior, you won’t be able to pitch your products and idea to them. Hence, psychology is an active element of both these functions. Wondering what is the psychology behind sales and marketing? This article […]
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A Website can be your Better Salesperson, How?
But my salespersons are my better salesperson. If this is something you’re thinking, then your website definitely needs some work. Let’s say there is a brand you could potentially buy from. Now imagine two scenarios. First, you get a cold call from the company’s salesperson. Second, you check out its […]
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Is it Worth Outsourcing Digital Marketing Services?
Is outsourcing digital marketing services worth it? Well, if I have to answer this question precisely- hell yes! Since the time businesses started operating online, it only grew bigger. However, the events of last year have caused a significant expansion of the ecommerce world. And now, online market is bigger […]
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How Mobile Devices Can Affect Consumer Behaviour?
Before online shopping was a thing, one had to do a number of tasks. One would need to dress-up, drive to the store, pass through a crowd, drag a cart around, stand the queue for billing, load items in the vehicle, and take them home. But now, all these tasks […]
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Chatbots: The future of Digital Marketing Business
Modern innovations in the field of Information Technology has greatly revolutionised the business world—and it continues to do so. Chatbots are another example of the innovations that are gaining excessive popularity and acceptance in the business world. In this article, we will talk about how Chatbots are the future of […]
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Ways to Generate Leads Through Instagram Ads
Hey, What’s your Insta username? Isn’t it something you’d ask someone you want to connect with? Well, most people do so. In fact, people are more comfortable connecting with others on social media than through their personal phone numbers. Instagram is one such platform. It’s good and all for socialising, […]
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Why Do We Need Digital Marketing for Small Businesses?
I don’t even have to tell how important marketing is for a business. Without marketing, you can’t tell people about your brand, you can’t sell, and you can’t sustain as a business for long. Some people think that digital marketing is a function performed by big companies only. But they […]
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Everything to Know About Web Analytics Tools
As an online business owner, you must put so many efforts into digital marketing and search engine marketing. If you don’t have a mechanism for measuring the efficiency of your marketing functions, you will never be able to identify problem areas. You can’t rectify errors, and exploit the full potential […]
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Why Social Media is Important in Marketing?
The events of 2020 have killed the physical market and have led to expansion of the digital market. Realizing the importance of virtual presence, businesses are now exceedingly entering the online world. Social presence and visibility are crucial factors determining the success of your SEO and other marketing efforts. Therefore, […]
