As the good old’ saying goes—content is the king! Hence, content marketing is indispensable when promoting your business on the internet. And just like any other marketing program, it is also important to have an effective system for measuring the success of your online content. While there can be a […]
Read Time : 7 Minutes
Top 7 Factors that Google Considers When Sending Traffic to a Website
Search engine ranking and web traffic is the constant worry of eCommerce organizations. There is a lot to search engine optimization. From image optimization to keywords placement, web design, and so on—there are a number of things that affect your website’s ranking and traffic. One of such things is to […]
Read Time : 8 Minutes
Similarities and Differences between Content Writing for B2B & B2C
Content is an inevitable part of digital marketing. It is the medium that allows businesses to interact with their audience and convey the key message. The quality of content greatly determines the success of a website. However, how B2C businesses engage with their audience varies from how B2B businesses do […]
Read Time : 9 Minutes
Best 5 Actionable Things to Boost Website Sales
For an online business, a website is a primary salesman. This is why various digital marketing and SEO strategies are aimed at driving prospective buyers to your website. But what happens after that? How do you convert your visitors into buyers on your website? To find out, read our list […]
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What You Need to Know About Social Media Influencers
Your customers are online. Therefore, your marketing needs to be online too. There are different digital marketing programs suited for different purposes. To take care of your business’s visibility, there is search engine optimization. For audience engagement, there is content marketing, video marketing, and the likes. And since social image […]
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Why Do Small Businesses Need Google My Business?
More than 90% of the search engine market share is dominated by Google. So much so that it has become the eponym for the very thing. Millions and billions of people run Google searches every day. People trust it for any and every type of search they make. The same […]
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Digital Marketing for Small Businesses is a Smart Investment!
Marketing on digital platforms has been gaining acceptance and popularity for many years now. However, the events of 2020 have catapulted it from being a marketing element to defining the face of marketing. So, what you think digital marketing for small businesses is a smart investment or not? Well to […]
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5 SEO Audit Tools You Must Use in 2021
Doing a site’s SEO is a difficult task but at least finding the right tools is easy. To make sure that your SEO efforts are paying off, it is important to examine their success. Hence, you need to audit your website for the same. This said, we have put together […]
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2021 Digital Marketing Resolutions to Grow Your Business
2021 has begun and as individuals, we all have some resolutions. But what is your resolution as a business? Digital agencies help other businesses grow but as one, what do you plan for growing your business? To help you out with that one, we have curated a list of digital […]
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10 Steps to Make a Successful Digital Marketing Plan
To reach your target customers in a cost-effective way, digital marketing is essential. In fact, the growing digitalisation has greatly swayed the world of commerce. Hence, from big to small, more and more businesses are now working on their virtual presence. To stand in this increasing competition, it is important […]
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Best 5 Influencer Marketing Trends that will Rule in 2021
Every year brings new digital marketing trends. Thus, so have this year. Influencer marketing is becoming exceedingly popular way of business promotion. Wondering what is influencer marketing and how it is going to look like in 2021? We’re here to answer just that today. First thing first—What is influencer marketing? […]
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5 Effective Content Brainstorming ways to Charge Your Marketing
Content is a building block of marketing. No wonder why digital marketing experts keep saying—Content is the king. Therefore, it is important to ensure a steady flow of quality content. But writers block can be a real obstacle in content marketing. What to write? is a constant concern for any […]
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How to Check the Bounce Rate of Your Website?
Optimizing your website for search engines is a process comprising various tasks. Your content marketing should be on point. The content should have adequate keywords. Your website should be mobile user friendly. Images on the website should be optimized. And these are just a few things to name. Another very […]
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What is HEO and how it is Different from SEO?
If you are an eCommerce entrepreneur, digital marketer, or are involved in digital marketing in any way, you must be aware of what SEO is and why it is important. Today, we have brought a new term that you can add to your digital dictionary—HEO. Read below to learn about […]
Read Time : 6 Minutes
5 Best Ways to Use Google Trends for SEO
To help digital marketers, Google introduced a tool known as Google Trends that tells about the popularity of specific searches on Google and YouTube through a range of data and graphs. Want to learn the best ways to use Google Trends for SEO? Read and find out. Billions of internet […]
