As an online business owner, you must put so many efforts into digital marketing and search engine marketing. If you don’t have a mechanism for measuring the efficiency of your marketing functions, you will never be able to identify problem areas. You can’t rectify errors, and exploit the full potential […]
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How to Check the Bounce Rate of Your Website?
Optimizing your website for search engines is a process comprising various tasks. Your content marketing should be on point. The content should have adequate keywords. Your website should be mobile user friendly. Images on the website should be optimized. And these are just a few things to name. Another very […]
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Importance to Monitor Crawl Errors in Google Search Console
Effective digital marketing and SEO requires a certain degree of automation. Hence, online marketers use different tools for marketing on digital platforms. Google Search Console is deemed an essential tool for online businesses seeking high ranking and visibility on Google. This article covers one significant aspect of this Search Console’s […]
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What is HEO and how it is Different from SEO?
If you are an eCommerce entrepreneur, digital marketer, or are involved in digital marketing in any way, you must be aware of what SEO is and why it is important. Today, we have brought a new term that you can add to your digital dictionary—HEO. Read below to learn about […]
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Why Social Media is Important in Marketing?
The events of 2020 have killed the physical market and have led to expansion of the digital market. Realizing the importance of virtual presence, businesses are now exceedingly entering the online world. Social presence and visibility are crucial factors determining the success of your SEO and other marketing efforts. Therefore, […]
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Top 5 Artificial Intelligence Trends For 2021
Machines and software demonstrating natural intelligence have existed from long now. So much to that Artificial Intelligence has become a part of almost every person’s life. There is virtually not sector that hasn’t been swayed by AI technology in some or the other way. Data, robotics, and the Internet of […]
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How to Design Better Landing Page for Websites?
A landing page is a crucial part of any outbound or digital marketing campaign. It greatly determines the success of your advertising and marketing efforts. It is the webpage where your visitor first arrives when he/she lands on your website. Therefore, online businesses need to optimize their landing pages. To […]
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What do Local Citations Mean For SEO?
Usually, when we think about the internet, we mainly consider its global aspect. While the fact remains that most internet searchers come looking for solutions to their local queries. Therefore, Local SEO for businesses has become really important. If you’re looking for factors that impact local reach, we have one […]
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Do You Know About Negative SEO Strategy?
Just like there are two sides to a coin, there exists ‘negative’ SEO strategy as well. Unfortunately, digital market is a world as full of unethical practices. If you aren’t familiar with what’s negative SEO strategy, read this article and find out. Even if you are hearing of the term […]
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What Are The Ways to Measure Website Performance Using KPIs?
As a key function, performance measurement is a crucial aspect of digital marketing. If you don’t monitor your campaign’s performance, you will never be able to find the problems and rectify them. So, for our today’s agenda, we’re going to talk about how you can measure website performance using KPIs. […]
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15 Search Engines You Can Use Instead of Google
Though it may sound surprising but there are over 140 search engines available over the internet globally. It’s just that Google ridiculously dominates the market share in this field. In fact, it may come as a surprise to some that Google isn’t the only search engine. In fact, I can […]
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What are the Ways to Choose Right Keywords for SEO?
For online businesses, it is of paramount importance to maintain a higher search engine ranking and visibility. And it is not only about appearing in top search results. It is equally important to develop such reach organically. If you are seeking to improve your virtual reach and visibility on search […]
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Top 5 Tips for Writing Alt Tags for Images
Popularly known as ‘Alt Tag’, Alt Attribute or Alt Description is an HTML attribute and is essential for image optimization. Since images have become an essential part of search engine marketing, it is important to know how to write effective Alt Tags. In this article, you will learn the top […]
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Top SEO Strategies to win in 2021
Online market is one dynamic domain. Thus, there are new trends every year. What was a great digital marketing strategy a few months back might just now be a goof. To ensure your business is ready for the New Year, get your hands on top SEO strategies to win in […]
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All You Need to Know about YMYL Pages
YMYL simply stands for Your Money Your Life. Precisely, it defines the types of pages and websites that have content that could possibly impact someone’s health, happiness, safety, or financial stability. In this article, we have put together all you need to know about YMYL pages. Content is central to […]
