Marketing your business on a digital platform using content can yield crazy results. This tells why smart businesses invest so much in content marketing. Content in marketing is absolutely essential. In digital marketing, whether to do content marketing or not is never the question; it is always about how to […]
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Best Ways to Use Canonical Tags
As any SEO will tell you, canonical tags bear great significance. Can any of your web pages be opened through more than one URL? In that case, you need to understand how canonical tags work and how to use them best. That being said, let’s talk about the best ways […]
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The Don’ts of Link Building in 2021
There are many factors that affect your ranking on search engines. Link Building is an important one. In the words of Google- “webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” This tells how important it is to build […]
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What are the Types of Link Building in SEO?
If you want to optimize for search engines, link-building has to be an indispensable part of the strategy. The types of sites that link with yours help Google measure your site in the terms of authenticity, credibility, and quality. Now what type of sites link with yours depends on a […]
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Top 7 Factors that Google Considers When Sending Traffic to a Website
Search engine ranking and web traffic is the constant worry of eCommerce organizations. There is a lot to search engine optimization. From image optimization to keywords placement, web design, and so on—there are a number of things that affect your website’s ranking and traffic. One of such things is to […]
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What Will Be Trending in 2021 in the Digital Marketing World?
Years come and go, and so do the trends in the online market. To master the art of marketing on digital platforms requires a lot of things. One of the most important of such things is to understand trends. What are the leaning points of digital consumers? Where is the […]
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Ways to Do SEO for an eCommerce Business in 2021
It’s a well-known fact that websites appearing in the top results receive the highest number of clicks and online traffic. Therefore, eCommerce businesses need to effectively optimize for search engines. Just like every new year brings new trends, 2021 is not different. Hence, you need to update your SEO strategies […]
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Updated SEO Keyword Research Guide for 2021
The topmost results enjoy maximum clicks and traffic. Hence, online businesses strive to secure that spot on the SERPs. This is what precisely search engine optimization helps you with. And for the effectiveness of the same, employing the right keywords in content marketing is crucial. That being said, we have […]
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How to Deal With Canonical Issues?
What are canonical issues? How can it affect your website’s SEO? How can you deal with it? If you are seeking answers to these questions, read this article till the end. Content is central when it comes to digital marketing. Advertising, keyword placement, email marketing, YouTube marketing, social media marketing, […]
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How to Keep Your Business Ranking Up on Google in 2021?
The results that organically appear at the top of the SERP receive the highest click-throughs. Needless to say, this is a desirable scenario for every online business. Hence, eCommerce organizations invest heavily in SEO to keep their site’s ranking high. Apparently, as an online business owner/digital marketer, this must be […]
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5 SEO Audit Tools You Must Use in 2021
Doing a site’s SEO is a difficult task but at least finding the right tools is easy. To make sure that your SEO efforts are paying off, it is important to examine their success. Hence, you need to audit your website for the same. This said, we have put together […]
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Advantages and Disadvantages of Outsourcing Marketing Services
It’s been found that most of the successful businesses outsource marketing services. However, some think in-house marketing better. To find out whether it’s right for your business or not, you need to understand its pros and cons thoroughly. That being said, we have put together lists that tell advantages and […]
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5 Effective Content Brainstorming ways to Charge Your Marketing
Content is a building block of marketing. No wonder why digital marketing experts keep saying—Content is the king. Therefore, it is important to ensure a steady flow of quality content. But writers block can be a real obstacle in content marketing. What to write? is a constant concern for any […]
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How Meta Description Can Help You Get More Clicks?
Meta description is a significant on-page SEO factor. It gives a summarised idea of what the content on your page is about. This further influences a person’s decision to click on the result leading to your website. Therefore, it is important to write Meta description that can help you get […]
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5 Best and Simple Tips to Create SEO-Friendly URLs
URL, acronym for Uniform Resource Locator, is one of the key concepts of the web. It is important to locate a resource on the worldwide web. In colloquial terms, it is known as web address. (For example, www.searchgnext.com) While this is one of the building blocks of a website, it […]
