I graduated with a first class honors degree from the university and managed to bag myself my dream job in an Oxford-based PR agency working with household brands. I thought it was just a coincidence.
Someone really wants to hire me to do this thing called PR, and I’m ready for all lunches prosecco and started early that PR could manage a young hungry, and ready to build my Digital Marketing Agencies in Sheffield own little black book contact reporters.
After joining the agency, I did everything by the book.
Just 16 months into the role – and two promotions later – I secured my first piece of front page coverage in the Daily Mirror for DIY campaign that I am working with my talented team. My boyfriend bought it for me as a memento of our local newsagent and she refused to remove it, as it is a certificate from the school. I had to go and pick up from his paper to put it in my presentation:
Let’s fast forward five years and I was on stage in MozCon talk about how we can combine traditional PR with digital PR and threw some SEO there as well, in order to create a campaign that has the main goal of improving search visibility and ranking. Like this one:
This campaign is based on the insight that 37% of the millennium holiday book from behind the images they see on social media, so we took to Instagram and ‘The most popular beaches by Instagram’ was born. We secured 66 links followed within 2 weeks.
But not every campaign we launch Doing good for SEO link building tactics inconsistent.
Read Also:- Top 10 SEO Keyword Research Tools for marketers
Why this campaign doing well?
We launched in the run up to the Turkish National Day in June and got ahead of other travel brands talking about the beach – all this is a very conscious decision because we know national, travel and lifestyle of the press will be talking about the beach as a topic on a high heat. Lead author will be briefed to write about long-term holiday and specifically the beach during the month of June, so that the brand we just have to give them the content to cover. The campaign was a success because we are bound to be the kind of journalism called the planned editorial.
planned editorial features can be written months in advance by the authors because they know in a certain period of time they have to write about this topic, and they are just waiting for the final component of their features revealed so that they can hit publish.
As an industry, we deliver results to build links that are inconsistent because the majority of our campaign bind to only planned editorial topic. Does the type of graph look familiar?
We can see a huge spike in January to link and mention but a slow decline after this point. But it was not to be this way. We must not lose the opportunity to build links because we just tie into the editorial topics planned.
There are two types of journalism that we need to target to build links:
Planned editorial reactive – a feature written by journalists about a topic that ties with seasonal events or themes that we know is being discussed because of the time frame, but we do not know the real story to the editor or reporter wrote in their morning editorial meeting
Reactive editorial – a feature that is written here and now unplanned and unpredictable
We need outreach and launching a link building campaign-driven content that tie into all three types of writing.
We lost 66% of link building opportunities if we do not tailor our campaigns in all three types of articles, which gave way to inconsistent results. How can we promise to be successful Digital Marketing Company Sheffield if we just create a link building campaign planned editorial?