Personalization is a big part of the plant happy, loyal customers. There are many ways you can personalize your online content even though we will discuss five types of personalization Digital Marketing Agencies in Newcastle to increase sales, including quick wins and long-term strategy. But first, what personalized eCommerce?
ECommerce Personalisations Tactics to Increase Sales | Type eCommerce Personalization | iWeb
Personalization is eCommerce?
eCommerce Personalization is defined as the practice of creating personal interaction and experience in eCommerce website. This is achieved by sharing the content, media, or specific product recommendations based on browsing behavior, purchase history data, demographics and psychographics of the user.
Personalization: The Cold, Hard Truth
Are you an avid fan of personalization, such as our good friends in Nosto, or not. You can not deny the cold, hard facts:
48% of consumers spend more when they are personalized experience.
90% of marketers believe personalization is the future.
74% of consumers get frustrated when the content has nothing to do with them.
“Visitors who viewed this also viewed this” personalization can generate 68% of revenue eCommerce.
50% of consumers say they will spend more money with a personalized brand experience their eCommerce.
Read Also:- Why you should add a newsletter in your marketing strategy?
Everything makes sense. Through personalization tactics, you save buyers time and effort by presenting them with what they want, when they want it. However, there are many strategies that you can implement personalization so important you choose the one most suitable for your business purposes.
Read more: Nosto, The Perfect Personalized Shopping Experience
We will look at some of the most popular types of personalization to increase sales and improve the conversion rate of your eCommerce.
As a general rule …
- Use it wisely customer details
Many brands eCommerce is still not fully utilize their customer data; eCommerce sites offer many essential consumer information so it is important you analyze this data and use it to your advantage.
Whether it’s in place, through email or social media, every brand apply anonymous, ‘one size fits all’ approach limits the conversion and, therefore, losing out on revenue.
Think about it: Are you using your name, age or gender of your customers to make the content you share with them, more personal? Incorporating these basic details will help you to become more relevant to them and show them that you care. All in all, personalized content makes customers more likely to purchase and make your marketing efforts worthwhile.
Facts Nosto Open Level | iWeb Experts in eCommerce
- Send emails based on user behavior patterns
Send emails based on how your customers have to act on your site is one of the easiest ways to make the most insightful behavior. Are you quickly create winning automated abandoned basket email or run longer, remarketing campaigns.
We all know the saying “actions speak louder than words” and the same goes for email personalization. personalization of behavior focused on what the customer does, not who they are, and so it ended up being very effective.
Plus, the customer data can become obsolete if users change their address or demographic information, and fortunately, behavioral insights are based on the latest interaction makes them timely and relevant.
You can send emails based on behavioral data:
email abandoned Basketball
Push out “similar items” based on previous purchases
10% discount on certain categories of their own browsing
Personalized newsletters on bidding on the items that they have seen
Follow up emails to easily review products
Send the relevant posts blog or buying guide or guide product based on what products they buy or have spent time looking for
Although we have previously shown Digital Marketing Company Newcastle how you can use email to personalize your game.