Have high quality and accurate product data is essential in converting customers, but only because the data did not mean that it is doing as well as could be. Great product data is at Digital Marketing Company in Stafford the core of customer satisfaction, so getting this right is very important in view transactions grow.
So, once you get the accurate data and high-quality products, how you can improve this further? Appearance Let’s see how the PIM solution, Akeneo can help.
1) Collect and prepare data for the product is
When you first use the PIM solution, you have to collect all the data of existing products and prepare to enrich to post on your different channels. As this data can come from a variety of sources (ERP, marketing systems and external suppliers), PIM system will help ‘clean up’ the data and selecting the data source has the best attributes.
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Once your data in PIM, you have a strong range of options including, data validation, editing, localization and export. It provides you with the tools needed to rapidly expand into new channels and local significantly speed time-to-market.
2) Set up the product and attributes
A PIM solution helps simplify the process by creating a family and group attributes, so that when you have thousands of products to manage, you can easily organize them into appropriate groups. Products in the family share attributes, so that when adding new products to the same family, they will be automatically assigned the same attributes.
Akeneo PIM also has the ability to organize groups of attributes that allow you to group attributes together so that you can set the related attributes. This feature also allows you to provide visibility for members of the team responsible for providing and validating these values. For example, you can group together names and descriptions for the ‘marketing’ group attributes and size, weight and color for the ‘technical specification’ group attributes.
This capability saves time and can allow the team to better focus their enrichment activities.
Pro-Tip: Akeneo PIM allows you to set the completeness check for any product listings to make sure there are no products that were posted to the channel unless it is 100% complete and ready.
3) Classify your product
Another way PIM solution can improve product data is by structuring your product catalog into categories. These categories can then be broken down into groups of customers are looking for.
For example, we apply deep filter system on the category of parts for our clients, MOUNTFIELD to allow customers to find products that match their exact needs.
4) Write a description of the relevant products and impact
Now that you’re saving time collecting, preparing and organizing the data of your products, your team will now have more time to create a description of the inspiration that works for all channels and platforms. Your team should be able to spend more time writing descriptions that are emotionally driven and stand out from competitors.
Akeneo help ensure consistent tone in the product description on all channels. Here are some things to consider to ensure your product descriptions accurately represent your products:
have a consistent editorial style and tone
includes details of more than just technical specifications and information on the use – try to tell you about your product
description and metadata to optimize the use of best SEO practices so that your products will appear in the search results
5) Create an association between the product
By using the PIM solution, you can add an association between the products. For example, you can create a set of seasonal items ahead of the seasonal sales that actually means you can group items together summer months in advance.
Pro-Tip: Akeneo Enterprise Edition Digital Marketing Agencies in Stafford provides for an infinite number of collection-enable your team to prepare for every holiday and every season.