Recently MADFest London webinar I attended focused on the ad and whether viewers really give Digital Marketing Agency in Bournemouth a crap. On the panel; Mike Follett (MD at LUMEN – an eye-tracking company) & Nick Steel (Growth Strategy and Insight Director at NOMAD Foods).
This blog is a brief overview of diving into consumer behavior, to understand how advertising works and look into the future of advertising given the number of ad blocking software out there.
Some people are concerned about your ads, even though only about 2-5 seconds. If you do not grab them in that time, you’ve lost them. Those who do not care about your ads, you’ll find them to care about the brand they buy from.
As an advertiser, we do not buy people’s attention, we should get. Attention rarely, people see things and get involved with different things.
If you think of the process as ‘Attention Channel’:
A greater number of people can see your ad, but a small number of people actually look and see the ad.
Then from that perspective, how long the duration of the average view? It is a reality to the attention.
We, as advertisers and marketers may be super excited about our ads, but people probably will not see them (* cries *).
Interestingly, the level of visibility tends to be low on the phone, though, a higher percentage than the desktop. However, research shows the average duration shorter delivery on mobile than desktop.
If we discard the newspaper print ads to the mix, the study showed that having a much greater level of visibility. People look at them, and duration of stay in newspaper advertisements was slightly higher than mobile / desktop.
How Do Marketers Understand how their ads work?
What they did right and what they did wrong?!
Many of us talk about how our ads work. Despite determine whether it is the right direction or not is largely to economic behavior. Our brains need something simple and easy to process. As the data show, you only have a few seconds to grab someone’s attention. Marketers need to make use of the assets typical to capture the attention of viewers and make it easier for them to watch the ad.
There needs to be a different approach to the consumer in a different stage of the funnel. Advertising campaign development need to go hand-in-hand with the creative media and also an understanding of consumer behavior.
While the ad may be broken a little attention, we need things that we monitor the work and continue to analyze consumer behavior insights so that we catch the attention of the right.
A quick poll of webinar shows what Digital Marketing Company in Bournemouth people think about how advertisers would tell the stories of the complex in the future, in the world of post-covid-19.