I recently attended a Sunday Social Media Webinar partnered with Suzy (real-time market research platform). This webinar hosted by Matt Britton (CEO Suzy) & Toby Daniels (CEO SMW).
The topic of conversation is a Digital Marketing Companies Bath role during this difficult time of social distance. They use a study launched by Suzy at the end of April that looked at 829 samples of consumers in the United States, is focused representation of consumers outside the US and census weighted across age, gender, ethnicity, and region.
In this blog, I will briefly run through the discussions had and thoughts on looking ‘new future’.
How Do Consumers Use Social Media?
-To connect with people
-For react to information
-To use it to escape and as a form of entertainment
-Interacting by brand
Connecting With People
Consumers use social media more, 63% more, because COVID-19 starts. With the merging of home and business life, many of us use social media more than we used to.
Interestingly though, 54% do not pay attention to the amount of time they spend on social platforms.
This is clearly the structure of our days have changed, they have become liquid, which makes it difficult to monitor how much time we spend is in the social.
Facebook 57%, YouTube 42%, 40% Insta, Tiktok 9%.
Findings from the study indicate that Tiktok Suzy is the main platform for consumers aged 18-24, and Facebook is the main platform for the over 35’s.
Does this surprise you? Me, too. I have been imaged Tiktok higher, more and more people jump on the platforms as a fugitive, to keep busy and feel of a part of society.
How Do Consumers Use Social Media?
Communicate with friends & fam (55%)
To keep up to date with news and current events (34%)
To stay connected 48%
Very easy 41%
To build community 39%
However, some people think that using social media in this way led to misinformation of 25% and can be impersonal method to stay connected with loved ones 25%. But now, it is unavoidable to use social to keep in touch!
Interestingly, good old-fashioned telephone ol’panggilan still stands as the most popular way to stay in touch over the years, with 57% of consumers sampled in the study said they use the phone. Other platforms including; Facebook 55%, What’sApp 36%, Insta 34%, 26% FaceTime, Skype 21%, Zoom 19%.
However, it was nice to see that consumers have to adapt and learn new software to stay in touch and make sure we are still able to work remotely.
What Are Consumers Posting Content Types?
Content inspiration to lift people (who should we peaked 19th Covid when your father sent a message of motivation on family chat?!)
Content information relating to Covid-19
Connecting with Celebrities & Influencers for COVID
Influencers & celebs are in the same situation as us (some may not agree that they are on their expensive houses etc and not relatable to at all), but this situation has brought back the user-generated content.
consumer entertainment platform use seem; Tiktok 66%, YouTube 65%, Insta (62%) & Snapchat (53%).
Great Tiktok before Covid-19 hit, but since it has really come into its own. This is because everyone in the house and the platform allows you to create an easy, quick, video relatable.
Instagram live stream has been increased (this could be due to the fact we all share this experience), which is great to see considering anything from normal life is life, no show, no sports … so there is a thirst for live content at the moment ,
We can see that consumers enjoy music from artists, fitness classes and even learn new skills for a live online classroom.
Connecting With A Brand
Consumers who want to be associated Digital Marketing Agencies in Bath with a brand that is informative, honest, clear, caring and community focused. Brands need more people to connect with today’s consumers.