When it comes to SEO and link building, there are a ton of metrics that can change your marketing strategy and guide you to search engine success – it can even be a bit of a redundant! Knowing Digital Marketing Agencies Bath what is important and what to ignore, and how to apply the data you find, certainly not a task for the fainthearted. But, there are ways you can make your life easier, and one of them is to understand the intricacies domain authority, page and link metrics count.

What is Page Authority (PA) and Domain Authority (DA)?
Created by Moz, page authority (PA) is a score of 1-100 that is used to predict how a particular web page will rank in search engines. The higher the score, the better rank! domain authority (DA) is very similar and is also working on a scale of 1 to 100, but instead of a web page, it predicts how the entire site will rank in the search engines. Both authorities measured by looking at the data link – all of the anchor text to 301s – and a lot of other metrics.

Are Linking Root Domains (RD)?
The third metric we want to talk about is linking root domains. Simply put, this is a website that contains a number of inbound links to a particular website. So, if we examine EXAMPLEURL, we may discover 300 unique root domains, all of which contain at least one link pointing to the site.

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Metrics for the Month on Month
If you are looking to monitor your month on month link building, this is what you should see:

Connecting the root domain – Keep track of how you have evolved over time, and definitely make sure it will not go down.
organic rankings of keywords – This is not directly link metrics, but can tell you how to build your links have helped to improve your SEO. It also sufficient at the moment – each new link you have within a month should be recorded and counted by Google.
Domain authority – Checking domain authority from the link you get is a great way to share the more important from the less important, and must be reported on your link building.
Spam score – you definitely do not want to spam links to your site, even if a large domain authority, so keep an eye on this!
How Valuable Is Your Link?
Make sure you get a valuable, dependable link to your site is a great way to ensure your link building campaign will be planned. There are a number of ways to check for this, including:

Link traffic sends your way.
page authority (PA) and domain authority (DA) of the website.
Connecting to the domain root page.
Your search engine rankings and how it changes when you receive a new link.
spam score.
Monitoring the links you build using this metric is a great way to stay on top of your SEO and make sure what you are doing is working. If not, it’s time to change the game plan!

Of course, building links is pretty time-intensive task, so if you think all this monitoring and running the management would get in the way of running your business, why not leave it up to us? After all, that’s what we do!

To find out more about building Digital Marketing Company Bath relationships our services and make sure you get the results you want, start chatting with our team today.

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Charlieharry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.