Meta description is a significant on-page SEO factor. It gives a summarised idea of what the content on your page is about. This further influences a person’s decision to click on the result leading to your website. Therefore, it is important to write Meta description that can help you get […]
Read Time : 6 Minutes
Why Do You Need to Use Brand Management Software In 2021?
As a business owner/marketer, you invest in digital marketing to make your brand known, develop a positive word-of-mouth around it, and build a loyal community for it. Point being, all your marketing efforts are aimed at improving your brand. Since, brand is such a significant element of a business, it […]
Read Time : 9 Minutes
Ways to Generate Leads Through Instagram Ads
Hey, What’s your Insta username? Isn’t it something you’d ask someone you want to connect with? Well, most people do so. In fact, people are more comfortable connecting with others on social media than through their personal phone numbers. Instagram is one such platform. It’s good and all for socialising, […]
Read Time : 8 Minutes
WhatsApp Delayed Privacy Changes & Denied Rumours!
If you are on social media or use the internet at all, you must be aware of the whole fuss going about WhatsApp’s privacy policy update. Well, there is a big development. WhatsApp has delayed the privacy changes and has also denied the rumors. What rumours, what privacy changes and […]
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Top 7 Web Design Principles You Need to Follow to Skyrocket Your Conversion
Website is unquestionably a major element of ecommerce entities. The main objective of the most of the digital marketing efforts– be it content marketing, social media marketing, SEO, and so on– is to drive traffic to the website. Hence, it is crucial to make your web design as welcoming as […]
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How to Choose Product Information Management Software for Your Business?
Production, bookkeeping, staff management, digital marketing, R&D, and so on– there are many different activities that a business has to perform. These tasks are further layered within. Hence, balancing all of this at once becomes a difficult task. An online business has to efficiently manage all these tasks along with […]
Read Time : 7 Minutes
5 Best and Simple Tips to Create SEO-Friendly URLs
URL, acronym for Uniform Resource Locator, is one of the key concepts of the web. It is important to locate a resource on the worldwide web. In colloquial terms, it is known as web address. (For example, www.searchgnext.com) While this is one of the building blocks of a website, it […]
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Why Do We Need Digital Marketing for Small Businesses?
I don’t even have to tell how important marketing is for a business. Without marketing, you can’t tell people about your brand, you can’t sell, and you can’t sustain as a business for long. Some people think that digital marketing is a function performed by big companies only. But they […]
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Everything to Know About Web Analytics Tools
As an online business owner, you must put so many efforts into digital marketing and search engine marketing. If you don’t have a mechanism for measuring the efficiency of your marketing functions, you will never be able to identify problem areas. You can’t rectify errors, and exploit the full potential […]
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How to Check the Bounce Rate of Your Website?
Optimizing your website for search engines is a process comprising various tasks. Your content marketing should be on point. The content should have adequate keywords. Your website should be mobile user friendly. Images on the website should be optimized. And these are just a few things to name. Another very […]
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Signal App: Most Secure Messaging App for Android and iOS
You must be aware of WhatsApp’s recent privacy policy update that has shaken the digital world. It has also raised an alarm for privacy of users on messenger platforms. Since the announcement, people are moving from WhatsApp and looking for different alternatives. Signal is unquestionably the most popular alternative to […]
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Importance to Monitor Crawl Errors in Google Search Console
Effective digital marketing and SEO requires a certain degree of automation. Hence, online marketers use different tools for marketing on digital platforms. Google Search Console is deemed an essential tool for online businesses seeking high ranking and visibility on Google. This article covers one significant aspect of this Search Console’s […]
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What is HEO and how it is Different from SEO?
If you are an eCommerce entrepreneur, digital marketer, or are involved in digital marketing in any way, you must be aware of what SEO is and why it is important. Today, we have brought a new term that you can add to your digital dictionary—HEO. Read below to learn about […]
Read Time : 8 Minutes
Why Social Media is Important in Marketing?
The events of 2020 have killed the physical market and have led to expansion of the digital market. Realizing the importance of virtual presence, businesses are now exceedingly entering the online world. Social presence and visibility are crucial factors determining the success of your SEO and other marketing efforts. Therefore, […]
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How Content Accelerates Lead Generation?
Lead generation is one of the key objectives of search engine optimization and other digital marketing efforts. The better your generate leads, the higher conversion rates you’ll enjoy. It’s as simple as that. Therefore, online business owners and marketers continually keep seeking for ways to optimize their marketing strategies. While […]
