You may hear the words “Digital Marketing” floating around if you run a small business and you have been looking for ways to promote yourself. Is the buzz word or is it something that Digital Marketing Agencies Bournemouth can provide value to your business? Digital marketing covers many things and it should be part of every business plan advertising. Why? We will learn what digital marketing is, why it matters and why you should use it for a simple reason.
What is Digital Marketing?
In the simplest form of digital marketing advertising and promotion through online channels. The number of channels and the relevant strategy depends on several factors including:
- type of business
- business purposes such as the question, online sales, registrations
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Digital marketing is now a broad term that includes advertisements using the following channels:
- Search engine optimization
- Search Engine Marketing
- Content (in) marketing
- The social media marketing
- Display & re-targeting of ads
Utilizing all channels above gives you a full toolbox to attract, retain and convert customers who visit your website. All the effort that goes into your digital marketing plan should be focused around the customer to do some kind of action is usually on your website. Having a high-performing website is very important when you are pursuing any kind of online marketing activities.
Why Is It Important?
So why is it so important to your business? Most people are already aware of the shift in the landscape of doing business with more traditional methods of providing services and products being removed and brought online. Even industry where online presence is not important five years ago found that being online is an important factor and is becoming increasingly important. The cyclical nature of the business means that you need to constantly reinvent the way you do things, how you interact with your customers and how you get new business. digital marketing gives you the opportunity to target a new segment of customers who previously may not be achieved. It also allows you to directly target a specific niche and measure your results down to the finest detail.
measurable results and a detailed action plan is key for your business to understand whether the money you spend on advertising is to provide a real return on investment. Let’s use the example of a local business that placing ads on the tv screen at their local gym. Note, this is a good form of advertising to gain exposure and build brand awareness, but if you have the opportunity to measure how many customers is a direct result of these ads. The answer will most likely be there. The gym can provide their demographic statistics and how many people will see it, but the only thing you should be concerned about acquiring new customers. If you can not measure it, which can make it quite difficult to determine whether an ad is worth and if you generate a return on investment.
With this type of online marketing you must be able to measure the results of your expenses. If you run an e-commerce store and you manage pay per click campaigns through Adwords you must know exactly how much it costs you to get customers. If each click through cost you $ 1 and for every 10 clicks you sell an average of $ 65 items you should be able to assess the cost to obtain the sales people and determine whether the return on investment is quite good. If you find a niche strategy and the work you have to continue to invest more Digital Marketing Agency Bournemouth money into it. If I sell $ 100 worth of items for every $ 10 I spent on advertising and I made a net margin of $ 50 why I’m not going to invest more money in it?