As part of our marketing efforts for both our clients and ourselves, we always keep a close eye on one of our Digital Marketing Agencies in Bath favorite tools, Help Reporter Out (Haro) to seek opportunities to respond to the demand of journalists and media then safely.
While doing so, we recently came across someone looking for SEO tips for working with e-commerce sites and in our response to the writing process, we realized that this is something we have a lot of experience and knowledge. (Just look at us with this case study Works, Vax and Fat Face.
We have a suggestion enough that we can put together our own blog posts to share with the world. It was pretty short and sweet but full of tips to be followed to take.
So here are six tips on SEO for your ecommerce website in 2018:
- Understand How to Optimize for Voice Search
voice search is becoming more and more important in everyday life and here at SiteVisibility, we thought it was really important for retailers and e-commerce sites to try and capture this traffic.
Although Amazon has its own products such as Alexa, voice search on mobile phones, tablets and computers are much stronger and able to provide better results for users.
Honestly, we have not really come across any e-commerce sites that have got it nailed down yet. As such, it is a great opportunity and worth the effort to get in early and get this right.
Regarding the voice search for e-commerce sites, we think you should:
Optimizing your site for key terms (voice and text search often has a different syntax and semantics and thus you have to consider both)
Marking all your products correctly. This includes things such as the size, type, make, model, range, price, stock levels, rating, brand, material, sku etc. to ensure the search engines have info that may be most indexes them.
Provide information to the user. We believe that all the things needed to rank for the piece features / zero position will work for voice as well. It can be registered information, answer Digital Marketing Companies Bath specific questions, create a user manual, a general breakdown queries etc.