Inbound marketing have a great number of benefits. In fact, digital marketing is mostly inbound. Instead of interrupting the customers, it seeks at providing them valuable content of their linking. Hence, it promises higher ROI and conversion. However, effective inbound marketing is impossible with effective automation. That being said, today we present you this quick guide to choose the best inbound marketing software.

The traditional ways of marketing are mostly outbound. It seeks to find customers by reaching them itself through different mediums like general media advertising and/or direct contact. However, customers generally are not really fans of it. They don’t like being interrupted and prefer inbound marketing itself. It allows them to reach a business themselves. This way, they are able to receive the marketing content of their liking.

Inbound Marketing Software

Digital marketing aimed at increasing inbound traffic is quite a complex task. To do so effective in the absence of the right software aid is practically impossible. Hence, it is important to choose the right inbound marketing software.

However, selecting the right software solution for inbound marketing can be yet another task. You can find many solutions in a market. Thousands of results will come up when you search “best inbound marketing tools” on the internet. Anyhow, deciding what decisions to take, what features to look for, and so on can be difficult.

If you don’t know what do in that case, we can help! Read our guide on…

Ways to Choose the Best Inbound Marketing Software

# Define your objective(s)

There are a number of reasons why people do inbound marketing. Why do you need inbound marketing? There are some common objectives like:

  • Increasing sales
  • Acquiring new customers
  • Improving engagement on website
  • Targeting new customers
  • Developing brand loyalty

..and so on.

There are many software tools in the market that are great for inbound marketing. However, all of them have some unique features that can help you achieve different objectives. Therefore, it is important to define and prioritize your objectives. This will help you make a sound decision of choosing inbound marketing software.

Related Article: Why Inbound Marketing has more Importance than before in 2021?

# Consider your budget

When selecting a software solution for inbound marketing, this is another very important thing to consider. How much can you spare for buying an inbound marketing solution? What is your budget?

There are a number of inbound marketing software solutions available. Some of them are free, some of them are paid, and most have both paid and non-paid versions.

If yours is a small business and you can’t spare much, you can go for free software solutions. However, you won’t be able to enjoy premium features. But free software tools like HubSpot, Smylelytics, Moz, etc. provide great functionality. And if you can invest money, you could buy the premium versions of these tools.

# Take into account the users

Who would be the user of this software? How many will have the access to it? Do they have enough technical knowledge to use certain software? These are some other very important questions to consider.

Those who will actually set up, run, and operate the software need to be taken into account primarily. It is possible that the users may require some sort of training to use the software. In that case, there’d be training costs and related arrangements and expenses. Or in some cases, you may have to hire new personnel for operating the software. Else, you could also outsource the project to third-party contractors.

So, these are some of the things you’d need to give a thought to for choosing inbound marketing software best-suited for your business.

# Make sure to have a free demo first

Think about it. You invest in buying a marketing software solution. Then, you also spend on hiring and training. Not to mention all the time you’d have invested in it. And in the end you find out that the software wasn’t worth it.

In that case, you’ll end up with wasted money. Besides, all the time, energy and efforts put in it will also go wasted. Moreover, you’ll have to re-invest in a new software solution now.

To save from all this, it is important to make sure that you invest in the right software. For that, make sure to get a free demo. This will help you ensure that the software you are investing in is worth it.

Some of the best inbound marketing software solutions

Website analytics tools

  1. Google Analytics
  2. Adobe Analytics

Related Article: Everything to Know About Web Analytics Tools

Content marketing tools

  1. HubSpot
  2. Contentools

SEO tools

  1. Google PageSpeed Insights
  2. Ahrefs

Email marketing

  1. MailChimp
  2. Marketo

Retargeting tools

  1. ReTargeter
  2. AdRoll

Final Word

Inbound marketing is important for every business. As a business owner, you must be investing in various digital marketing campaigns. One such crucial investment is inbound marketing tools. In order to select the right software solution for inbound marketing, you’d need to consider a number of things. You should identify your objectives and find tools that have corresponding features. Moreover, setting a budget and taking into account the users is important. And lastly, don’t forget to take at least a month’s free trail before buying the software.

Still confused how to choose the right inbound marketing software? Don’t worry, we can help! Just leave a comment below to tell us your queries. We’ll love to help.

Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.