For many businesses, marketing is the main goal. Search engine optimization just be a folder under the umbrella of a big marketing, with little thought or resources once dedicated to it. Although this situation recurring in business in Digital Marketing Company Southampton , it should not happen. SEO needs to have a dedicated team and a budget for when it comes to bringing organic traffic and enhance the digital experience for your customers, there is a better method.
Standard SEO, however, is not very useful when you have a physical store or business service areas. You want your local customers to come and visit or contact you. You do not want to waste your money or your efforts to get visitors to the site from people who live in another country or around the world.
Local SEO – The Ultimate Guide
That is where local SEO comes in, and the best part is that it is by far the most targeted way and effective use of search engines to increase traffic and sales for your local business. Local SEO is one of the best tools local businesses have in their arsenal. Each area of service or a brick and mortar store can grow their business and attract more customers with local SEO.
Read Also:- Why you should add a newsletter in your marketing strategy?
In this local guide complete SEO us through everything you need to know about local SEO and how you can increase your online visibility.
What Local SEO?
Local SEO (search engine optimization local) is a type of SEO that focuses on optimizing websites online presence to attract more potential customers from local search. Search engines look for signals such as local content, links, a list of profiles, and social media pages to gather information for local search results. With Google accounting for 94.7% market share of the search engine in Australia, most people use Google to search for local businesses.
Local search is a search combined with the inherent locations, such as:
Bathroom renovation Newcastle
Cafe near me
Doctor near me
Google search for cafes near me on the phone
Google search for ‘cafe near me’ on the phone
Local SEO helps businesses promote their products and services to local customers who are actively looking for. Unlike SEO, local SEO has a geographic component such as ‘plumber Sydney’. It is the process of building their signals and relevance about geographic specific. Are you for brick-and-mortar business or a service area business can benefit from a good local SEO strategy.
How Is Different Local SEO from SEO?
The main difference between SEO and local SEO is that local SEO is targeted to a specific geographic location. The goal of local SEO to get your products and services in front of potential customers in your geographic area. Local SEO using the same tactics as normal SEO strategy – quality content and building links only with a special focus on the region.
Think about your own search pattern – you add a town or city name to your search, such as ‘Curtain Newcastle’. With the target areas that are relevant to your business, Local SEO can help Google and other search engines to associate your business with the geographical area.
So you need SEO or local SEO? Usually the best local SEO for businesses that service a particular area or have a physical location. Think of plumbers, painters, builders, local shops – all these local businesses want to appear in the local Google search results.
What are the Benefits of Local SEO?
With 97 percent of consumers are looking online to find local business information, the importance of local SEO can not be overemphasised. In addition, 50 percent of those who conduct a local search on mobile phones go to a physical store in one day. With 18% of the local mobile searches lead to sales in one day!
Local search is becoming increasingly prominent with 46% of all searches on Google has local intent. In just the Digital Marketing Companies Southampton last two years there has been a growth of 900% in the “near me” search. Google knows that when consumers.