When meeting with a new client we sometimes have to catch ourselves in the way we explain the myriad benefits of online marketing. There is a term, often acronyms, that we regularly Creative Digital Marketing Agency in Bath use to describe our digital services. However, we (along with our industry) use it as a tool to simplify our subject. Which is embedded in the digital marketing practice, this works. However, coming fresh to online marketing, or explore more services while you are working on your own business in their respective industries, and general easy to get a bit lost in the terminology used. So, for this, we have made a quick glossary terms to help you not only get easy access to them when needed (bookmarks or screen grab!), But also to make clear what they are and how they differ from each other.

The following is the general term online marketing you tend to come in, and what they mean.
SEO (Search Engine Optimization)
Search engine optimization, or SEO, is the process of digital marketing, as the name suggests, to optimize your website for better align with the requirements of search engines (especially Google’s requirements). This process helps ensure your website organically appear as high on the search results page as possible. To achieve this, successful SEO requires a holistic approach that involves change or tamper with the content on your website and your website design and development to improve the user experience. The search engines want to provide the best experience to their users by means of a great site to answer questions and needs. Google has a ‘crawl’ a sophisticated mechanism that uses intelligent algorithms to ‘read’ the site and make your decision, rewards good website and dismiss poor quality sites.

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SEM (Search Engine Marketing) / PPC (Pay-per-click)
Search Engine Marketing (or pay-per-click) is an online marketing strategy that uses Google ads, search and social media ads to be displayed on the search results page users who have searched for terms related to your business. These ads generally appear as the first set of results, above or beside the organic results, for the most goals in mind when users start to click sites that apply. To have included advertising, you need to bid against competitors for each of your search term / s in a very strategic. Just going all to a big money to ensure victory would not be a good business if you have not considered the return on investment (ROI; you have to lower investment of profits from time to time). your winning bid will be the amount you pay Google for each click to a web site through paid advertising links. SEM or PPC is a very effective way to get the right users to your website through paid way, if you are deals in the right search terms.

SMM (Social Media Marketing)
social media marketing reach your audience through means paid on their platform on most: social media. Social media marketing can be paid or organic. You can grow a social media following through organic means (and this is highly recommended to ensure a complete online marketing efforts). Alternatively, you can take advantage of these paid options are available in each social media platform is a great way to specifically target the demographic you want to reach, even if they do not follow you. Thanks to social media curation own this user Digital Marketing Company in Bath information, you can reach people who are interested in the service or product, or a fall in the demographics might be interested in your services or products. social media marketing makes 97% of the advertising budget by marketers, brands and businesses.

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Charlie Harry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.