Your website is the bread and butter of your marketing assets. In most cases, the main, the home hub that Digital Marketing Agencies in Sheffield each channel will drive traffic back, so once it is optimized from the offset is bound to give a head start on your competition.

SEO is more than just entering a keyword and write a blog post. The general assumption of search engine optimization efforts recently is that it is too focused on content. But the real secret to SEO can be in terms of the health of your website, a small technical that can make all the difference. If you can implement right off the bat in the SEO web design process you can go to the winner.

So SEO is often an afterthought, like other channels such as social media, paid advertising and email. But it was not to be. Most of the SEO based around either your web site’s functionality and technical aspects, and we are here to explain why you should consider SEO as an integral part of the web design process.

The structure of the site
the structure of your web site is exactly what it says on the tin, basically how your users get around and navigate through your website. For the best results for your customers and search engines, have a clear site structure that allows the prospect to find what they are looking for easily will point to you in terms of SEO.

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It’s all in the design and navigation of the site that will determine how quickly users can find the information they are looking for. With a general rule, it should not take more than 4 clicks from your site for your users to reach their final destination.

Image Credit: Google Image

user experience
When designing the website, the user must always come first. Do you give your users what they need? Does the content make them stay on the site, proceed to checkout, or fill in the form of lead generation? By creating a website with the user in mind, it will help them achieve both you and your goal faster and more efficiently.

By creating a clear title, has a simple navigation structure and especially the site quickly responds to your users are more likely to stay and continue their journey. Google likes to see their users find answers to their search query and if your website can not provide the quick and easy, it was ranked down you go.

Getting your URL right in the first instance it will save time later if you want to change the structure and / or redirect them to another page. Your URL should be another indicator to the user Digital Marketing Companies Sheffield of what that page is about which, in turn, helps Google and other search engines index it properly.

Charlie Harry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.