Quite often we hear business owners and marketing team tells us, “we are looking to invest in our organic growth Digital Marketing Company in Southampton but do not know where to start” or “we have seen a decrease in our organic traffic but do not know how to get it back.”
If this is you, you’re in luck because today I will teach you how to do SEO audit for your website so that you can cope with it on the following directions:
Screenshot via SEMRush. <- get a free 14 day trial with that link!
If your site is doing well in organic results, then maybe you’re wondering if there was a way to go faster make-growth. As a marketer or entrepreneur, you should always look for ways to get more growth out of your efforts.
Perhaps you’ve hit a rough patch in your growth. We all hit it at one point or another. I’ve been hitting them. Best business people I know lumps hit often, but know how to power through.
Regardless of whether you do well or organic growth has slowed down, you need to ask yourself how you can do it better, potentially through SEO audit to provide insight into where you can improve.
Because organic traffic, traffic alias obtained through search engine optimization, is still the best way to grow your business in the long term.
You will not see hockey stick growth, but if you try to grow something worthwhile then you need to invest in the growth of SEO.
So how do you uncover what’s going on with your site, and what you can do to recover (or speed) and finally continue growing SEO traffic to your site?
Lucky for you, that’s what you’ll learn today.
SEO does not have to be a black box
Before we get into that, let us admit that SEO can feel like a black box. In fact, recently a very successful businessman friend told me, “We have not invested anything into SEO, because I do not know how to do it.”
SEO does not have to be a black box though, and when you arm yourself with some knowledge you can get way more than others are not willing to invest in themselves and their own knowledge.
And the great thing about SEO audit is that you do not have to commit to a long-term retainer SEO to get the knowledge you need to make the right decisions for your business. Many SEO audit that eventually went to work with an SEO company to drive the strategy and the opportunities ahead, but we also see a lot do it at home with the existing team.
The great thing about knowledge is that even if you end up renting out for it (for a deeper audit or the ongoing work to improve things for you before proceeding to build), you’ll do a lot better job hire.
What’s in SEO audit?
Depending on who you talk to, you’ll hear different things about what is involved in SEO audits.
SEO is a great discipline, covering everything on your website as well as the content you produce and how you promote it.
At the end of the day, to be successful with SEO you need to:
Has a solid technical foundation on your website that is crawled and indexed by search engines because they are trying to rank the best content for any particular query;
Create content or pages around keywords and topics that your ideal customers are looking for so you can not just targeting specific keywords, but also help search engines understand the totality of what your website is about;
Promoting that industry-leading content to your website so you can spread the word about the site and obtain a strong relationship you back to your website.
When talking about the specialty of the audit SEO, I also will typically include competitor research to understand what they are doing to surpass you (or do not surpass you) as well as content and information architecture review to ensure that it is able to be crawled and the pages are quite accessible users and search engines that Digital Marketing Agencies in Southampton they deserve to be ranked.