We all are well aware of the importance and significance of SEO. But have you heard of Breadcrumbs? If not, I don’t blame you. Breadcrumbs SEO is mostly overlooked. So many people are not aware of it. So what is this Breadcrumbs SEO? And why they are an important part of a good website. In this article I am going to talk about everything you should know about Breadcrumbs SEO.
What are Breadcrumbs?
Breadcrumbs are a navigational feature on your website that has a great impact on SEO. These are basically website links that helps users to track their location on a website. In other words, users can see where they are on a website and how far they are from the homepage. You can find them at the top of the website or under the navigation bar. These are like internal links and their motive is also similar, that is, to keep the users on the website and help them in finding the information they are looking for. It tells you exactly what categories did you click on. For example, you clicked on a website so definitely first you will land on the home page. So let’s say from the home page you went to the about us page then from that you clicked on our services page and at last you clicked on the contact us page so the Breadcrumbs will look something like this
Home> About us> Our services> Contact us
This helps in navigation. You can backtrack your route on the website. Breadcrumbs provide a good user experience but they are more important than just an easy navigation. Google have also made these Breadcrumbs important because they impact SEO directly. Google has started displaying Breadcrumbs in the search results.
Types of Breadcrumbs
There are three types of Breadcrumbs which are not equal. Each one has a different purpose let’s see them one by one.
1. Hierarchy-Based Breadcrumbs
These are also known as Location-Based Breadcrumbs. They tell user their location in the website and guide them to go to the homepage.
For example, Home> Blog section> category> article name
2. Attribute-Based Breadcrumbs
This is generally used on e-commerce websites to show the chain of product attributes user has clicked.
For example, Home> Women>Clothing>Dresses
3. History Based Breadcrumbs
This shows you the pages that you visited on the website previously. It’s a bit similar to your Google chrome history.
For example, if you clicked on three different articles on social media then the Breadcrumb will look something like this
Home> Social media article1> Social media article 2> Current page
Advantages of Breadcrumbs SEO
Breadcrumbs definitely have some advantages. Let’s take a sneak peek at them.
⇾ Makes user stay onsite for long
One of the most common reasons of early exit of user from a website is unablility to figure out the website. They face difficulty while navigating the site. Breadcrumbs help them guide through the site. They can track their way. So it will reduce the bounce rate of the website.
⇾ Enhance Site Ranking
Above advantage brings us to the next one which is improvement in website ranking. So if the bounce rate of the website is low then definitely the site’s ranking will improve. Besides that, Google has legit added Breadcrumbs to its search result page back in 2018 which makes them even more important now. Because you better make Google happy or else your website ranking will fall down. Breadcrumbs are also helpful in local searches. It can help you to make it to the top 10 of the search results page.
Related Article: Possible reasons and solutions for Google ranking drops
⇾ Seamless user experience
User doesn’t like to lose the track whenever he is browsing a website. Breadcrumbs help navigating the website which is very helpful for a user. So it enhances the user experience. It gives user a seamless and clean experience of the website.
How to execute Breadcrumbs SEO on your website
There are various ways to execute Breadcrumbs SEO on your website.
⇾ Yoast SEO
Yoast SEO can set up Breadcrumbs for your website. And it will not just add Breadcrumbs to your website but it will also make your website Google ready. They have some ready to use themes, you have to just turn on the Breadcrumbs and set them up the way you like.
Adding Breadcrumbs is very simple here. Just press the big + icon to add a block. You can add Breadcrumbs even to individual posts and pages. Find the block by writing the name in the search bar or by going down the Yoast section. Or you can just type Yoast Breadcrumb in a blank paragraph.
To wrap up
Breadcrumbs are a basic thing you need to add to your website. It will work wonderfully to enhance the traffic on your website plus it will eventually help to improve your website ranking. These Breadcrumbs add value to your website like Butter adds taste to Bread. I hope you get my point. So don’t forget to add Breadcrumbs in your SEO strategy.