Businesses these days are increasingly sorting to artificial intelligence and machine learning for their various operations and services. Marketing is no exception. Wondering what are the ways you can use AI for effective digital marketing? You can find just that in this post. AI is one of the fastest-growing and […]
Read Time : 6 Minutes
Ways to Use Chatbot in Digital Marketing to make it Effective
Chatbots are becoming increasingly popular in the online market. With advancing technology and AI integrations, chatbots are only becoming more effective and smart. Are you considering integrating a chatbot into your business website? Then, this post is for you. So, read on to learn the ways to use chatbot in […]
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How to use Project Portfolio Management to Improve Marketing?
Are you looking for ways to improve the performance of your business? Do you have a project portfolio management plan? Are you wondering how you can use it to improve your marketing? Then read to find how to use project portfolio management to improve marketing. First thing first, you need […]
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10 Influencer Marketing Trends to use in 2021
Influencer marketing is growing bigger and bigger with time. Many businesses now use this form of marketing for brand promotion. This modern method of marketing involves endorsements and product placement from social media influencers. These influencers can be people and organizations who have a purported expert level of knowledge or […]
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10 Outdated Marketing Tactics you need to Leave Behind in 2021
The digital market is a highly dynamic place. Even with the smallest of the changes—be it social, political, or economic—the eCommerce is easily affected. As a result, it keeps going through constant changes. This apparently impacts the marketing trends. New trends come every year and some replace the old ones. […]
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What is Brand Positioning Strategy in Marketing?
As any expert would tell you, brand positioning lies in the heart of marketing strategy. This is all the same for online businesses. For effective digital marketing, one needs to understand the concept of brand positioning. So, if you have an online business, this is something you must know! Read […]
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What are the 5 P’s for Effective Digital Marketing?
Marketing on digital platforms has become extremely important in the current world scenario. Regardless of the type or size, different companies are taking it to online mediums to promote their business. And not only that, but your customers are online too. Whenever any present day consumer has a query related […]
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Quick Guide to Choose the Best Inbound Marketing Software
Inbound marketing have a great number of benefits. In fact, digital marketing is mostly inbound. Instead of interrupting the customers, it seeks at providing them valuable content of their linking. Hence, it promises higher ROI and conversion. However, effective inbound marketing is impossible with effective automation. That being said, today […]
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5 P’s of Effective Email Marketing
Businesses have been doing digital promotion through emails for long now. It has existed as a digital marketing tactic since the dawn of email services. And, it continues be a crucial marketing tactic till date. Wondering how to get the best out of email marketing? Then these 5 P’s of […]
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Are you getting stalked by targeted ads?
You plan to buy joggers and search about it on Google. Then boom! Now all you see in your social feeds are ads about joggers. Does the same happen with you? If yes, maybe you’re a victim of what we call ‘targeted ads’. While this can be helpful temporarily, it […]
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What You Need to Know About Micro-Influencer Marketing?
The field of digital marketing is constantly expanding and evolving. As a result, now it has grown many branches. There are various ways you can market your brand on digital platforms. One of the contemporary and famous marketing methods is influencer marketing. But anyway, it has existed for some years […]
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What are the 5 C’s of Email Marketing?
To practice a marketing technique effectively, it is important to be thorough with the basics. What do you understand by marketing through emails? Just creating an email list and sending commercial emails? If your understanding of email marketing is limited to this, you can never succeed with this one. Hence, […]
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Ways to Use Social Proof for Digital Marketing Success
Social proof in marketing plays a very important role. Due to what is known as the ‘bandwagon effect’ or herd mentality, people tend to buy what they see other people buying. Therefore, social proof has a lot of potential to boost up marketing campaigns. That being said, let’s talk about […]
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5 Tips to Master in Hosting Virtual Events in 2021
Online businesses keep looking for different ways to market their brand on digital platforms. Although hosting businesses events for promotion is not entirely a new thing, virtual events have come out as a powerful marketing tool. If you are planning to incorporate it into your digital marketing campaign for 2021, […]
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What Will Be Trending in 2021 in the Digital Marketing World?
Years come and go, and so do the trends in the online market. To master the art of marketing on digital platforms requires a lot of things. One of the most important of such things is to understand trends. What are the leaning points of digital consumers? Where is the […]
