Social visibility of a company plays a significant role in determining its Google ranking. Thus, to ensure that you SEO is on point, it is important to make sure that you have a higher social visibility. In this article, we’ll talk about how having a social media account can help you with your digital marketing.
Regardless of the many benefits of having a social media account for one’s business, a lot of small businesses don’t have a social media account. Facebook, LinkedIn, Instagram, Twitter, Snapchat— the world is there.
Simply put, not having a social media account means leaving gaps in digital marketing. You are missing out on a large number of audience and potential buyers with your social media absence. If you are still not sure whether your business should have a social media presence, read along and find out.
Benefits of having social media account in marketing
## Social media creates brand awareness
Facebook alone has over 2.7 billion users as of now with Instagram having over 1 billion users, LinkedIn having over 660 million users and Twitter having 152 million users. And that’s the stats for just 4 of the most famous social media websites– let alone Pinterest, Tumblr, Reddit, etc.
Your social media absence means that you are missing out on a great number of potential buyers. About half of the small businesses don’t have any social media accounts. Make sure you don’t make the same mistake.
Having a social media account creates brand awareness. It tells people about the existence of your brand and helps you reach and connect with interested prospects. And on top of everything, it is free marketing!
## Cost effectiveness
Having a business page costs nothing on most of the social media websites– but the benefits are just amazing. All you need is a business account on some popular social media channels and a team of admins dedicated to take care of it. Social media is basically a free yet very effective digital marketing tool.
Talking about paid advertisements, advertising on popular social media channels like Facebook, Twitter, Instagram and so it is very pocket friendly along with being highly effective. Plus, these platforms are more reliable than any other internet platform. Hence, you get cost effective digital marketing and advertising.
## Increased inbound traffic
When your business is not out there on social media, your audience stays limited to your loyal customers and those who already know about your brand. To expand your audience and increase inbound traffic on your website, it is important to have social media accounts.
With the right social media marketing strategy and increasing your visibility on the given platform, you can lead users to your business page. If you maintain your account well enough, visitors would be intrigued to go follow the link to your website. With this, you can ensure an increased inbound traffic.
## Enhance search engine optimization
Social visibility is an important factor determining your Google ranking, virtual visibility and reach— and that is the key point of search engine optimization.
To get the best of social media, make sure to post quality content on your account that is integrated with relevant keywords. Share interesting images, videos, infographics, articles, reports, polls and so on that is relevant to your industry. This will help you engage not only with your prospects and customers but also with other businesses in the industry that might want to link with you. Thus, you might very well be able to get your hands on some useful backlinks which directly affects search engine rankings.
## It defines the credibility of a business
With so many online business scammers out there, consumers won’t buy from you just by going through your website– they look for more. They’d search for your social media handles, see how you engage with your audience. Visitors search for what is people’s opinion of your brand and so on before trusting your brand.
When people see you posting on social media and see other people liking and commenting on those posts, it helps them know whether your business is authentic and credible or not. Thus, if you maintain a positive presence on social media, it can help add to the credibility of your brand.
Bottom line
Looking at the points above, it is easy to conclude that having a social media presence is imperative for your business. With a social media presence, you can’t create awareness for your brand and expand your reach. Also you can’t make people trust your brand, increase your website traffic or achieve your SEO goals. The best is, marketing and advertising on social media is highly cost effective. If you don’t have a social media account for your business yet, you’re missing out big time.
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