Digital marketing is becoming more and more important as the days passed. Not only that, but more and more people are aware of this. This makes the digital marketing space increasingly competitive one. Businesses need every edge they can get to beat the competition.
Many choose to run SEO for long-term benefits and PPC for the short term. They are often regarded as the Digital Marketing Agency in Newcastle opposing forces when we really need to see them as complementary rather than competing. Why choose between them though when you can run a combined SEO and PPC campaigns and get the best of both worlds?
When it comes to Google searches, many of you might still be working on SEO and PPC campaigns separately. They have traditionally been separated as a discipline and therefore work in isolation from one another.
This is mainly to the different styles of working. SEO is more eksperimentatif and less data-driven while PPC is very dependent on the data and data analysis. This often leads to a different member of the team or the kind of people who work on them.
This is not necessarily a bad thing for the separate campaigns but neither was it to know the pros and cons of each Digital Marketing Company Newcastle and how they potentially can work more effectively together. They both bring their own strengths to the table individually. Let’s see what they are both good and why you would use it.