What color do you associate with Coca-Cola? Chances are that the actual red hue plastered on cans, billboards and magazine ads for Coco-Cola will come to mind.
Whether it is an innate connection with color, such as red hazard meaning, or social influences, such as the pink creatures associated with femininity, color has a unique ability to instantly Digital Marketing Company in Bath conjure up feelings. It is for this reason that when it comes to your brand, color can have a huge impact on not only what consumers associate with your business, but how easily you’ll be remembered as well.
For example, the contrast surprisingly Swedish home furnishing company Ikea blue and yellow types of brand brand is very impressive.
Interested how the color palette can affect one’s brand marketing, we surveyed more than 2,500 consumers who participated. The results revealed some interesting insights into the psychology of color in marketing, for example, 67% of those questioned were able to recognize the Swedish furniture retailer of the depiction of iconic color only.
So, can you recognize the following companies only from their brand palette? Take our quiz color brand to find out!
color brand logo quiz
See how your skills match the brand-recognition with other consumers, the answer to the graphic revealed below:
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% CONSUMER RIGHT
Tiffany & Co.
THE IMPORTANCE OF COLOR IN MARKETING
Research has shown that using the signature color can lead to an increase of 80% in consumer recognition of your brand. Indeed, even if you can not see the logo of Starbuck, chances are you will recognize in their famous drink with a distinctive green straw.
We got our graphic designers to create logos for the five companies that made-up and show it to our participants. After giving them 10 minutes to learn logo, 78% were able to recall the main color of the logo, as compared with only 43% were able to recall the name. This shows us that the use of color in branding is more important to brand recognition than even the name of your business.
Now that you know the importance of color when marketing your brand, how you can be sure to choose the right f? It may help to see what some of the most successful companies have done.
We take a look at the AT TOP 100 GLOBAL BRANDS TO SEE WHAT COLOR ARE THE MOST POPULAR BRANDING:
34% used their black logo
30% of which are blue in their logo
30% of which are red in their logo
9% used the yellow in their logos
7% of green used in their logo
6% used a gray / silver in their logo
5% use orange in their logo
2% used brown in their logo
We also note that blue is a popular technology companies, while the preferred red and black by the automotive industry is by far the most popular choice for luxury brands.
Still trying to figure out which colors to use for your business brand? Here are some of the colors of the brand:
YELLOW emit positive
Yellow is the color of happiness and is known to inspire original thinking because it resonates with our left hand-side of the brain used for logic. It can also help you stand out among competitors on the shelves of retailers.
Pulse GETS RACING RED
Does it produce a feeling of passion or danger, red color will definitely get the heart beat faster. For this reason, it is often used in fast food or retail store for sale.
Blue is the color YOU CAN RELY ON
Both exude a feeling of calmness and dependability, blue has become a favorite color for the brand. Often associated with the company’s corporate, blue color can bring your brand air stability. Mark Zuckerberg said that “Blue is the richest color” because Digital Marketing Agencies in Bath of the red-green color blindness, and blue colors of the famous Facebook has certainly made it richer!