It’s a well-known fact that websites appearing in the top results receive the highest number of clicks and online traffic. Therefore, eCommerce businesses need to effectively optimize for search engines. Just like every new year brings new trends, 2021 is not different. Hence, you need to update your SEO strategies accordingly. That being said, today we are going to talk about ways to do SEO for an eCommerce business in 2021.
The first step of customer acquisition is to bring visitors to your marketing funnel. This is why most of the digital marketing and online advertising campaigns are aimed at increasing online traffic on the website. However, it’s been found that people like it better to engage with organic results than the paid ones. Hence, organic reach is always better than the paid ones. This doesn’t mean that paid advertising is not important. It’s just that organic promotion is more profitable and cost-effective.
Search engine optimization allows you to do just that. With this, you can optimize your online sources in a way that whenever a related internet search is run, your business appears in the top results.
Optimizing for search engines is all-the-more important for eCommerce businesses since the internet is where they find their customers. If you are looking for ways to make your eCommerce organization rank high on search engines this year, check out our list of…
SEO tactics for eCommerce businesses in 2021
# Optimize your website for mobile phones
The use of mobile phones to access the internet has already been increasing rapidly from the past few years. However, the events of 2021 have accelerated the process more than ever. The number of online customers is exceedingly increasing. People are becoming more and more comfortable in engaging with businesses through mobile phones. In fact, Google has read this pattern well and has implemented mobile-first indexing all across the web. Hence, it is crucial to make sure that mobile users have a great experience on your website.
This will help you achieve two objectives—a positive user experience with a higher potential for conversion. Secondly, you will be saved from penalization by Google and maintain high rankings.
# Don’t forget to optimize images
Content optimization, keyword placement, etc. is good and all. However, you need to make sure that your visual content is also adequately optimized. Below is a list of some of the things you should take care of:
- Avoid using poor quality visual content (like low-resolution images)
- Make sure you use the right image formats
- Take care of the dimensions of your images
- Optimize alt attributes of your images
- Also, optimize thumbnails
- Write clear, precise, and keywords charge description tags
- Don’t use heavy-loading image resources
By following these tips, you will be able to improve your search engine rankings considerably. Moreover, it will increase the chances of your sources appearing in the top results when filtered by image search.
# Work on user-experience on your website
Keyword placement is good and all but if your visitors don’t find anything valuable on your website, it will all go in vain. The user experience of a website determines how and for how long a visitor would engage with the website. This further determines your visitors’ dwell time and bounce rate. As you may already know, a proper balance between dwell time and bounce rate is crucial for the success of a website’s SEO.
A higher dwell time tells the search engines that visitors are actually finding value in your website and it may give you a visibility boost. On the other hand, too high or two low bounce rate tells the search engine that people find nothing valuable on your website. As a result, it may penalize your website and your business may go way down in the SERPs. Hence, it is crucial to make sure that your visitors have a great user experience.
The point is, you should focus less on pleasing the search engine and more on entertaining the real people. Therefore, your SEO strategies should go hand-in-hand with HEO (Human Eye Optimization.)
# Voice search optimization
With innovations like Alexa, Siri, Google Assistant, and the likes, voice search is only growing bigger. And why not? Using voice command is ridiculously convenient and people are becoming exceedingly comfortable with it. Therefore, it is important to optimize your website for voice search as well. There are a number of things you can do:
- Mobile optimization– Since most voice search is down through mobile phones, it is best to make your website mobile-friendly.
- FAQ page– Since most of the queries made through voice search are in question form, it is best to have an FAQ page on your website. Identify and research questions that are frequently asked by your target audience. After that, create an FAQ page and incorporate those queries Q&A form.
- Use more conversational language– The way people query something on the internet varies when it is typed and spoken. When we give a voice command, we tend to use a more conversational language. This apparently affects the way they use keywords. Therefore, you should use more conversational language when optimizing for voice search.
- Employ long-tail keywords– Voice searchers tend to use more long-tail keywords. Hence when optimizing for voice search, try to incorporate more long-tail keywords.
# Use effective SEO analytics tools
Effective monitoring of performance is a fundamental part of digital marketing. It is only through this that you identify problem areas, rectify errors, and improve the overall systems. As the digital market is becoming more and more complex, automation has become all-the-more crucial. Therefore, make sure that you use effective SEO tools. Below listed are some of the best tools that help in a number of things like keyword research, testing, monitoring, etc.-
- SEMRush
- Ahrefs
- Google Search Console
- Moz Pro
Wrapping up
Optimizing for search engines is crucial to receive a decent amount of online traffic for your business. With the help of this guide above, eCommerce organizations can strategize better for 2021. You will find that all this eventually boils down to enabling a great user experience, optimizing for mobile search, and doing effective testing and monitoring of your SEO program. Following these simple and effective practices, your eCommerce website will be able to enjoy a high search engine ranking and traffic in 2021!
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