To get maximum engagement on your content, it is important to use relevant visual media. This is why images and videos are important for content marketing. Well, there is something else too that is comparatively a new addition. However, it is a very effective visual tool for increasing engagement on the content. That is infographics for you! Are you wondering about types of infographics you can use in your content marketing? Then read on!

Firstly, let’s understand what an infographic is. It is a graphic visual used to represent certain information, data or knowledge. The intention behind it is to present the audience with quick data that is easy to consume. With the help of this very complex data can be communicated. This explains why infographics are becoming increasingly popular in use.

With this, you can strike the right balance between the written and the visuals. This paves way for easy and effective data communication.

In content marketing, we use various types of infographics. Want to make it a part of your content? Read below to find out which type of infographic will suit your requirements best.

Types of Infographics in Content Marketing


# Statistical Infographic

Statistical infographics are the best for survey results. It helps visualize statistical information in a way that it becomes easy and quick to comprehend.

# Single Chart Infographic

A single chart infographic is one that visualizes data on a particular subject. It can be represented with the help of a bar or a line graph.

# Mixed Chart Infographic

A mixed-chart infographic is one that shows a variety of different charts to present data in a comprehensible manner.

# Comparison Infographic

When you want to compare or show the contrast between two or more things, a comparison infographic can be really useful. Using this, you can explain the similarities and differences between different subjects.

# List Infographic

A list infographic is one that lists info about a particular subject. Although such infographics are mostly text but the points generally follow small pictures instead of bullets.

# Timeline Infographic

A timeline infographic is used to mark important events in relation to a particular subject over a period of time. The events are arranged chronologically in order of their occurrence.

# Process Infographic

Process infographic is different from timeline infographic. It provides an overview or summary of the steps in a particular process. In digital marketing, it is often used to show customer journey maps.

# Flowchart Infographic

Just like the actual flowcharts, this starts from a single point and branches off more related points based on different decisions. Such infographics are the best option for problem-solving.

# Hierarchical Infographic

An infographic that stacks items on the basis of the hierarchy linking them is called hierarchical. The items are placed in different predefined ‘levels.’

# How-to guide Infographic

How-to infographics are very commonly used. These can be very useful for explaining how something is done or created. This uses a step-by-step guide along with relevant pictures.

# Photo-Graphic Infographic

Photo graphics are another commonly used infographics in content marketing. It helps visualize data and information by combining photographs with written text. Such infographics are usually very engaging.

# Visualized Number Infographic

When an infographic uses images to represent statistical data, it is called visualized number infographic. This helps the data look more appealing to read and hence easier to understand.

# Anatomical Infographic

An anatomical infographic is one that shows the anatomy of something. It breaks the thing to show different parts. And how they make the whole thing work. You can use it to break down a complex mechanism.

# Location-based Infographic

As the name suggests, a location-based infographic is used to show geographical data of a place. It generally uses a map to visualize such information.

# Resume infographic

A resume infographic is basically a resume in a visual form. Individual marketing is also important and that’s where resume infographics can be very useful. these are generally have a muted and minimal color scheme.

So, here the list ends.

Different infographics have unique features which suited for different purposes. So, before deciding which infographic you should use, make sure that compare its features with your requirement. If you randomly use any type of infographic for any data, this won’t be effective. For example, if you want to show how SEO is better than paid search, a comparison infographic would be better suited than a list infographic.

How to make infographics?

Below listed are some of the free sources:

  • Piktochart
  • Adobe Spark
  • Canva Infographic Tool
  • Snappa
  • Visme
  • DesignCap

Using these free tools, you can make some awesome infographics. There is plenty of infographic templates available online that you can take inspiration from.


Infographics can help take your content marketing campaign to a different level. They’re very engaging and easy to understand. From the list above, you can learn about different types of infographics and their uses. However, it is important to make sure that their features match your data requirement. This can also help jazz up your content on different platforms and add to your social media marketing campaign.

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Somya Sharma : Regardless of being a Delhi University graduate with a major in English Literature, Somya's interests are not limited to poetry and drama. As a person who loves researching, discussing and writing about topics rooted in various disciplines, the list of subjects that tickle her fancy is ever-growing. She finds the power of psychology in marketing particularly intriguing and has set out writing blogs with the aim of helping budding marketers polish-up.