Ways to optimize image for better search results

Images play an important role in SEO. They help the user find your site. So, better the optimization, better the findability. SEO’s are well aware of the fact that image optimization deserves equal time spent as do other factors. Well optimized image help the site get better search results which […]

SEM v/s SEO – What is the difference

Search optimization is a necessary marketing strategy for new brands trying to grow their businesses. It is a great strategy to attract attention of the audience and drive the website traffic. But if you can’t make out the difference between SEM v/s SEO then the road ahead will not be […]