Some Lesser known methods of Digital Marketing

Digital marketing is the reality of today’s marketing methods. We all are aware of various types of marketing like social media marketing, content marketing, Search engine marketing etc. But there are some less popular methods of digital marketing which I will talk about in this article. When anyone starts a […]

How to Run a Successful Social Media Audit in 2021?

Marketing on social media is very crucial for every online business in the present-day world. How you tackle your social media can make or break your company’s marketing and online image. Therefore, it important to make sure that your social media marketing is on point. For that, it is important […]

What are the 5 P’s for Effective Digital Marketing?

Marketing on digital platforms has become extremely important in the current world scenario. Regardless of the type or size, different companies are taking it to online mediums to promote their business. And not only that, but your customers are online too. Whenever any present day consumer has a query related […]

5 Tips to Master in Hosting Virtual Events in 2021

Online businesses keep looking for different ways to market their brand on digital platforms. Although hosting businesses events for promotion is not entirely a new thing, virtual events have come out as a powerful marketing tool. If you are planning to incorporate it into your digital marketing campaign for 2021, […]

Similarities and Differences between Content Writing for B2B & B2C

Content is an inevitable part of digital marketing. It is the medium that allows businesses to interact with their audience and convey the key message. The quality of content greatly determines the success of a website. However, how B2C businesses engage with their audience varies from how B2B businesses do […]

How to Design Better Landing Page for Websites?

A landing page is a crucial part of any outbound or digital marketing campaign. It greatly determines the success of your advertising and marketing efforts. It is the webpage where your visitor first arrives when he/she lands on your website. Therefore, online businesses need to optimize their landing pages. To […]

What Are The Ways to Measure Website Performance Using KPIs?

As a key function, performance measurement is a crucial aspect of digital marketing. If you don’t monitor your campaign’s performance, you will never be able to find the problems and rectify them. So, for our today’s agenda, we’re going to talk about how you can measure website performance using KPIs. […]