Most of the time, we base our decisions on emotions – not facts and figures.

Heart actually ruled the head.

When you are marketing a Digital Marketing Agency in Southampton product or service, you will want to remember.

Why do we care about the starving children, but not millions
A charity appeal focuses on the plight of the children raises more donations from the petition mentions the millions in the same situation.

According to research conducted by Deborah Small, a University of Pennsylvania professor of marketing, shows.

Alternately exit the switch statistics. They spoke with the brain rather than the heart.

On the other hand, the victim identified arouse sympathy. And the emotions drive decisions.

Sell ​​emotions

About 5,000 people in the UK affected by motor neurone disease, but this MNDA ad focuses on only one (I will not go into advertising copywriting fail here).

Why lose the war Pepsi cola sales
Famous Pepsi beat Coke in a blind taste test. So why Coke win on sale?

Malcolm Gladwell says that because Coke tastes better when you drink more than a sip. But I think there is something bigger play.

Coca-Cola has done a damned good job of associating themselves with happiness.

Coca cola – open happiness

They want to teach the world to sing. They put the name on the bottle and push us to Share a Coke. People even think they invented Santa Claus.

Most people say money can not buy happiness, but the marketing team Coca-Cola said it could be. That’s why consumers get their wallets out.

I’m a Mac, and I’m a PC
When Apple set about seizing Microsoft from the top of the food chain computer, they are not talking about a technical advantage.

Very successful Get a Mac campaign turned products to people. Apple knows it’s easier to get emotional about people from inanimate objects.

Mac PC

Mac is a fun, relaxed guy. A PC boring, bumbling idiot. Viewers transferred their feelings about these characters to the computer they represent, et voila: Mac considered cool.

Marketing must appeal to emotion, not logic
I’m not saying there is no place for the specification and description of your product pages, only the main message you should talk with your heart – not your head.

Read Also:- Some common sales objections and their solutions

If there is no emotion, they do not get involved. And people are not involved are not buying.

The nature of the response does not always matter. The movie can make us laugh, cry, gasp or scream. It is a shrug that most dreaded director.

no suction power of vacuum cleaners do not sell; disgusted at the sight of dirt that collects doing.
Materials not sell expensive face creams; confidence they give you.
And the statistics do not sell Digital Marketing Agencies in Southampton the carbon footprint of electric cars; pride in eco-friendly does not.

Charlieharry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.