Are you reading this at home, at work or somewhere in between, I think we can all agree that this is crazy and unusual times. By shifting work from home for a few and the number of shut down for others, the current climate for any kind of sales or Digital Marketing Agencies in Newcastle (toilet paper excluded) changed. Today, I wish to share some points with you to spark some ideas and to provide a little light reading, after all, the marketing should never ‘shut off’, should it?
Government restrictions on travel and activity has thrown some influencers to spin – what could be traveling bloggers promote while they are stuck at home? Jet-set lifestyle they are so used to just put on a stop, so they will have to get creative! Niche trip is just one of many that has pumped the brakes in light of everything that happens in the world – think about the restaurant and food bloggers who use their platforms to promote them. If I were them, I would promote the cookbook and food delivery subscription box. Below is a great example of Deliveroo running ads aimed at capturing ‘stay at home’ audience.
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If I was an influencer in any industry, I’m going to take a real hard look at my content is used to transmit and analyze what my viewers are following me. If the answer is the clothes I wear, think about the clothes that your audience will be wearing now. If you are used to promote professional suits and work clothes, ask yourself, whose followers you really want to buy new clothes if they work from home? Consider deals with companies that produce comfortable loungewear, of course taking into account their alignment with the style and brand. It’s important that the content together still feels like the rest of the feed, after all, no one likes ads that look like ads! You still have to give your followers relevant content for you and your still meet their wants and needs in a changing world of work.
Let us consider a few examples of influencers adapt. Influencers are known, sandy beaches, sun-drenched bikini content they may want to seek a partnership with a company sunglasses, or perhaps fake tan brands. Why? Because these products are of interest to the audience. Followers search for content based holidays can buy sunglasses feel one step closer to their own holidays (while helping them through a sunny day strange in English as well) or can buy a fake tan to get a vacation ‘glow’ while they are sitting at home wishing they were in a tropical place.
Industries that have to adapt quickly and effectively to all this mess is the fitness industry. I have seen so many successful pieces of content based around exercises at home, it is really surprising. personal trainer who’ve relied on them for revenue sports, walking face to face sessions, now take their class digital. Whether it’s a group class online through Zoom or one to one sessions delivered via Skype, fitness instructors have taken to online classes like a duck to water – the most successful example of this is undoubtedly Joe Wicks, more than 800,000 households tuned to a morning workout his. An opportunity for the business and brand partnerships offer here will go home exercise equipment and clothing, potential nutritional products as well.
So, what all this means for businesses and brands to move forward? The important thing to remember is to think ‘audience-first’. When working with influencers, no matter their size it is important that you consider the interest of the audience and their interests together. Empathize with the customer by asking yourself “what Digital Marketing Companies Newcastle would this audience to do now, what will they seek to purchase to make their lives better”.