How to increase website visitors, is the question all new website owners ask. even website owners who already Digital Marketing Company Nottingham have the site built but done no marketing to increase their visibility on the internet yet.
There is a huge list of ways to increase your Web site traffic. Some are very effective others not so much, but as part of an overall strategy to be effective.
Search Engine Optimization (SEO)
The most important thing to get a long-term sustainable results should be search engine optimization. It has a variety of areas such as on page, off-page, technical optimization and is a long process for good results, but they are longer lasting results compared to other methods of marketing.
Ensure the use of the alt attribute in your image tags
Optimizing header text and content containing target keywords and synonyms.
optimization metadata (Title and Description)
Social media marketing
Linked and unlinked brand mentions
Free Website Optimization
The use of HTTPS
SEO friendly URL’s
This is far from a complete list of methods of SEO, but it gives you some idea of how much can be done to improve the organic results in search engines leading to increased website visitors.
Search Engine Marketing (SEM)
SEM is also known as Pay Per Click (PPC) campaigns, have results very quickly increase website visitors and make you reach that can not be achieved through SEO alone.
There are a variety of platforms can run PPC campaigns: Google Adwords, Bing and Yahoo Advertising, Facebook, Linkedin. Depending on your service / product each have their advantages.
All this is sure to increase website visitors, but the downside of being able to get quite expensive, even when you have a well optimized campaigns. Another problem is when / if you stop, that’s it. In addition to building brand awareness and customer base you do not have a lot of visitors to the site.
Using social marketing to interact with your current customer base and followers can help grow your web site traffic of shares and likes to get its outreach to new people.
sometimes it can fall into both SEM and SEO. As social signals have an impact on SEO. Then to get the best of social marketing that does require a budget to pay per click to advertise. However, it is a topic worthy of its own explanation and separated from both SEO and SEM.
Although the old methods of spam mailing to a large list of email addresses without their consent has previously been thankfully. Email marketing can still work well.
We can still use email marketing to make the most of the customers that we have, and they sign up for an Digital Marketing Agencies Nottingham account / newsletters / mailing lists special deals.