SEO process we often change due to changes in the industry and each company / website requires a different Digital Marketing Companies in Bournemouth approach. But here is the bottom line of our process.
Free Website Audit
We started with the same process for all our prospective clients and this new SEO starts by conducting a comprehensive audit of the site for free. Using industry-leading tools we will examine hundreds of possible technical problems. This will give us a great list of opportunities to improve the technical side of your site.
We will also do a speed test using Google Page Speed Insights tool and a speed test site Pingdom. This again gives us a list of opportunities for increased speed greetings site, which is now an important factor of ranking sites.
A manual site review. Here we will go through the site looking for visual problems, problems layout, the opportunity to expand services and content to explain their services / products.
Meeting or Conference Call
Now we have all the data we need on your website. We will arrange to have a face to face meeting or at least a conference call to further discuss our findings with you. So we can agree a strategy forward with your website.
Stage setting our SEO Process
In the configuration stage we will need to gain access to your web site to make changes. We will require minimal FTP access, also may require a backend login if it is WordPress or e-commerce web sites.
We will also need access to the tools Google Analytics, Google Webmaster Tools, Google Business and Bing Webmaster you. If this is already in place, otherwise we will get this setup. target tracking, so that we can see what converts traffic into orders, contact form filling etc. will also be implemented.
At this stage we will also get an XML sitemap and robots.txt file setup and submitted to Google and Bing.
Once we have access to your current data from Google Analytics and Google Webmaster Tools. We will do some keyword Digital Marketing Company in Bournemouth research to find keywords that are most successful at this time. We also will try to find some keywords / search phase is not being targeted to provide some additional traffic opportunities that are relevant.