Content is an irreplaceable part of a website. Without it, a website can not thrive. But these days the competition in writing the best content has grown so much that new content marketers are struggling to put out a good piece of content. For new and small businesses putting out the best content is vital. But due to the lack of resources and manpower they fails to do so. Such businesses need the help of professional content marketers provided by marketing agencies. Citiesagencies is a well known Digital Marketing agency that has a team of experienced and skilled content marketers
If you are struggling to publish great quality content, you can take help of Citiesagencies. How will Citiesagencies help you write the best content? Let’s find that out.
Citiesagencies help you write the best content for your website
Here I am breaking down the steps we would follow to create SEO-friendly, result-oriented, and effective content
Let’s dig right in
➽ By determining the objective
Though it is natural for a business to already be aware of their objectives. But still a new business may get caught up in other things due to which they may not get the chance to reflect on this. Don’t worry, Citiesagencies will help you determine the objective of writing content for your website. We will list out all the possible objectives.
For instance, you are producing content to sell a product, to attract new customers, to draw traffic on your site and more. This is important because you would be in a position to write copy when you know the goal behind producing it. Hence, our team will help you find out why you want to write content for your website.
➽ By researching the target audience
After determining the goal behind producing content for your website it is time to find out who you will be writing for. In other words, to find out the target audience. Citiesagencies will research your website’s target audience. So that accordingly the content can be created. The basis of our research is the level of expertise of the audience, the information they want, their location, their search intent, their interests etc. By researching the audience we would be in a better position to determine what topic of interest should be our focus.
➽ By planning the structure of the content in line with the website
After finding the target audience, our team at Citiesagencies will plan for the structure of content according to different pages. We will try to make a plan for how all the pages will come together. This includes sketching out a list of pages and the topics they will cover.
Our team will ponder over the type of pages with their purpose each and how your audience will navigate to each page. The shape and size of the content will be decided according to the forms of pages. For instance, a blog page will have more content over other pages of the website. So that’s how our team will decide what content is suitable for which page.
➽ By writing content
Now it’s time to write copy for each of the web pages. Citiesagencies will write the best content according to the necessity of each web page. In this content writing process we follow few steps mentioned below
- First our team determine the purpose of each page because different pages have different goals. For instance, the goal of a home page is different from blog page therefore the content will be different for each. Hence, our team will work on it and will make sure that the content on each page serves its intended purpose.
- Next our team will find the best keyword for the content. It is necessary because keywords help search engines rank your site.
- Then our team will be researching your competitors pages. We will try to figure out the structure of their pages, the topic and length of the content and how they format the content.
- Now the actual writing process starts. Citiesagencies will make sure that your website produces the best content. The writing process includes gathering resources and writing an outline then writing the page copy that ends with a clear and compelling Call to Action.
- Non-copy page elements will also be included in the content like images, buttons, icons, charts and graphs, line breaks and more.
- At the end our team revisit the whole copy to find any typos and errors which will be corrected immediately.
➽By optimizing the page
Writing the best piece of content alone will not produce effective results. You want your users to find your site through search. Hence, our team uses the best SEO practices that helps your site for rank for the main keyword. Our SEO strategy includes
- Using the primary keyword naturally thoughout the content. We avoid putting too many keywords as that affects the ranking in a negative way.
- Our SEO strategy also includes internal linking. Our team will be linking the new page to other pages on your site. This increases feasibility of your audience to find what they are looking for and it also helps search engines understand the value of the page.
Writing great content in the right way make sure that your site draws organic traffic, attract search engines, enhance sales and that the page is doing good overall to enhance your business. Our team is filled with social media experts, web development experts and so on and so forth. Hence, Citiesagencies can help you achieve all these goals.
If you have doubts or queries related to this article, get in touch with us.