It’s not all about SEO you know. Companies often forget the value (PPC) advertising pay-per-click can bring to them, and most importantly how to direct it.
SEO takes time. It is a gradual process with no guaranteed outcome, and sometimes you need to see Top 10 Digital Marketing Agencies in Delhi immediate results. Now, I am an advocate of SEO and am by no means put it -it is a valuable exercise in my opinion and should be invested in providing you have the time or the appropriate agency (us!) To do it right.
SEO strategies are complex, it is bespoke to each company and is not something that can start in a month and see the results within two months. PPC on the other side is.
If you are contemplating PPC for your company, my first piece of advice is do not do it yourself! No, I’m not trying to give a sales pitch, but it is important that you understand my reasons – no PPC agencies and experts for a reason.
So, here are my 7 reasons why you should hire a PPC agency.
1. PPC is not something you learn at night
While Google aims to make all of their products easier for the user, the Google Ad Words platform is quite complex. From keyword match types and bid adjustments for location extensions and link sites, there is a lot to consider. When using this tool is important you know which is relevant to your business, and how you can maximize its use.
Read Also:- Google added a few new features in Google Ads
both large PPC experts take a Google Exam. After passing the Fundamentals exam and advanced Ad Words exams with a high score, it means they are Google accredited. With Google support which should be enough to instill confidence in your PPC expert. Of course we in is Google Ad Words Accredited.
2. To set up a successful Ad Words account you do not just use AdWords
Institutions have the advantage of having access to many tools that can help with both SEO and PPC. The free tools offers a good base, such as Ad Words Keyword Planner, but paid give you more bang for your buck.
As an individual setting a PPC campaign your awareness of what users are looking for in your industry, and what your competition is doing, is limited. Paid tools help you uncover some meaningful campaign can be managed more effectively from day one.
3. When it comes to keywords, they must be properly
Of course you would know the majority of the keywords that users can look for when searching for a business or service. But if you think about the variations for each? Singular and plural? Misspells? Abbreviation? they can be interpreted in other ways?
Even if you have considered all of the above, to get the right match type and does not include relevant keywords is very important. PPC agency you will know how to do this, and most importantly it will be something they can do with their eyes closed. Saves time and money and get expert!
4. And a short change
Google likes to change. Lots. Would you be able to spot these changes? You can customize your PPC campaign effectively? And most importantly, do you have time?
PPC requires time and attention, not just from the setting but on an ongoing basis. To keep your campaign as cost effective as possible you have to maintain it as if it were precious orchids. Your campaign evolve in line with changes in Google is very important in staying ahead of your competition.
5. Can you prove if your campaign effective?
Measuring ad impressions and clicks you get is an obvious one, but you can search for and identify if the traffic you get is relevant and whether the user is actually spent on your site? PPC is a great channel to drive traffic, but no one wants to be over budget on users Top 10 Digital Marketing Companies in Delhi who come and leave your site immediately.
Using the tools of analysis and compilation of data from various sources is something that PPC agency to be at home with.