Effective management of digital content is crucial for digital marketing. That’s just what a content management system does. When we talk about CMS, WordPress is the first thing that comes to mind. And why not? It’s the most used CMS in the market. Most of the websites on the internet are powered by it. Therefore, WordPress maintenance tasks are one of the things that top the concerns of webmasters. That’s one reason why many businesses are now hiring agencies for WordPress premium support. Hence, today we are going to talk about some of such important tasks.
Currently, WordPress is the biggest and the best CMS in the market. It has earned this reputation since it is-
- Free
- Easy to use,
- Flexible,
- SEO friendly,
- Has many useful plugins, and
- A great variety of themes
And these are just some of its many awesome features. Therefore, over 30% of the web is powered by it.
If you’re here, probably your website is powered by WordPress too.
Apparently, to keep an effective digital marketing program, your WordPress website’s quality and health need to be top-notch. Therefore, regularly conducting maintenance of your WordPress website is imperative.
That being said, let’s talk about…
11 Crucial WordPress Maintenance Tasks to Perform Regularly
1. Audit your website for speed
How fast a website loads and its page speed plays a big role in determining its search engine ranking. If your website takes too long to load and open, you won’t be able to enjoy higher rankings. And hence, you’ll receiver lesser traffic.
Therefore, it is crucial to audit your website for determining and fixing its speed issues.
2. Test compatibility for different browsers and device
Your visitors would use different browsers and devices to access your website. However, some websites are not compatible with particular devices or browsers. This can lead you to lose your potential customers.
Hence, make sure to run browser and device compatibility tests on your WordPress website regularly.
3. Use 301 for broken links
You must know how annoying it gets to end up on a page and see a 404 error. Well, it’s frustrating for your visitors too. This can lead to a loss of online traffic. Needless to say, it can undermine your SEO efforts.
Therefore, regularly scanning your website for broken links and using 301 redirects is crucial. This helps make sure that when a visitor lands on a broken link, he/she is redirected to another relevant page.
4. Keep upgrading
WordPress as a CMS keeps improving and upgrading. As a result, there are new features and versions being rolled out every once in a while.
To keep your CMS updated and enjoy the features brought with the latest versions, it is important to keep upgrading your website accordingly.
5. Remove spam comments
Spam comments can be detrimental to your website. It clutters your comment sections and prevents meaningful interaction from taking place. This can severely harm your engagement rates. Moreover, if your visitors mistakenly click on a bad link, they may end up on a poor site or malicious source. As a result, their experience with your website will be ruined.
Therefore, WordPress support professionals advise to regularly weed out spam comments.
6. Check your download links
Your download links allow visitors to download available items from your website. It could be some PDF, audio files, and so on. This adds to the usability and accessibility of your site. However, finding out that a download link is broken can be really frustrating and disappointing for your visitors. As a result, you will end up losing those visitors.
Check your download links regularly to fix broken and non-working links.
7. Drop unwanted plugins
A plugin that was important once may lose its utility later. But it’s not just about their uselessness. Some outdated plugins can also adversely affect a site’s speed. Moreover, it can also pose security threats.
This is why it is crucial to look for unwanted plugins and get rid of them.
8. Clear database trash
Maintaining a website that runs smoothly is important. This helps make sure that the visitors have a great user experience on your website. And apparently it is important for your online business.
When you don’t clear trash regularly, it can hinder your website’s functionality. Therefore, it should be treated as an important WordPress maintenance task.
9. Check your social media links
Your social media presence and visibility greatly impact a website’s ranking. Therefore, it’s important to make sure that your social media links are well functioning.
Hence, you should regularly check social media links on your website.
10. Backup your database
Your database stores all your important CMS data. Hence, it is crucial to make sure that you don’t lose your valuable data. In case of hacking and other server issues, you can potentially lose your data.
Therefore, you need to backup your CMS data on regular intervals.
11. Scan website for security
It goes without saying how important maintaining the security of a website is. Negative SEO and malicious attacks can undermine your digital marketing and search ranking.
Thus, you should routinely run security scans on your website.
Final word
The website is a crucial element of an online business. It’s through this that businesses do marketing and improves their visibility. Therefore, it important to track its performance and make updates regularly. By following the above-mentioned WordPress maintenance tasks, you can keep a healthy functioning WordPress website. Or you can always go for professional WordPress support services for the best results.
This article ends here but we have more! Check out our blog for digital marketing and SEO related articles.
